About this role
About the Role S&P Dow Jones Indices’ multi-asset marketing team seeks a Senior Specialist, Product Marketing to lead product marketing initiatives that drive awareness, adoption and engagement of multi-asset offerings. The role focuses on developing index solution narratives and content strategies for audiences in insurance, banking and asset management, aligning with commercial outcomes and revenue growth.
What You'll Do
- Design and implement a comprehensive content marketing strategy that showcases S&P DJI’s multi-asset solutions, creating blog posts, whitepapers, brochures, video scripts, webinars and educational materials.
- Develop and refine the positioning and messaging for S&P DJI’s multi-asset index solutions, crafting narratives that resonate with Insurance and other audiences.
- Lead go-to-market strategies for new index launches and enhancements, collaborating with cross-functional teams to ensure rollout and market penetration of multi-asset benchmarks and downstream products built on S&P DJI indices.
- Partner with Compliance and Legal to ensure content and client-facing materials comply with guidelines and regulatory requirements.
- Conduct market research and competitive analysis to identify trends, customer needs and competitive landscape; use insights to inform product development and marketing strategies.
- Engage with key partners and clients to promote awareness and adoption (Account-Based Marketing), developing tailored strategies to nurture relationships.
- Establish KPIs and metrics and provide regular reporting to internal stakeholders.
What We're Looking For
- 5+ years of professional experience in content/product marketing within financial services.
- Strong focus on multi-asset strategies; Insurance and Investment Banks preferred.
- Proven expertise in content marketing, content creation, and original content development, with a portfolio and writing samples demonstrating effective messaging and strong writing ability.
- Hands-on experience authoring content, not solely managing content development processes or agencies.
- In-depth understanding of multi-asset investment strategies and the product development lifecycle.
- Proven track record of developing successful product marketing strategies and campaigns that drive measurable results.
- Bachelor's degree (Marketing, Communications, Business, or related field preferred).
- Experience in Insurance preferred.
- Exceptional interpersonal, written, and verbal communication skills, with the ability to convey complex concepts clearly, succinctly, and persuasively.
- Strong project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.
Nice to Have
- Experience with product launches, go-to-market strategies and account-based marketing in the insurance, asset management or financial services space.
- Familiarity with digital marketing channels and tactics, including social media, content marketing and email campaigns.
- Analytical mindset with experience in market research and competitive analysis to inform product positioning.
- Ability to work collaboratively with cross-functional teams, including Product Management, Sales, Compliance, Legal and external partners.
Compensation & Benefits
- Base salary range: $110,000-$135,000 per year, plus eligibility for an annual incentive plan and additional S&P Global benefits. Final base salary will reflect location and experience.