Senior Social Strategist

Senior Social Strategist

Location: US - Remote

Schedule: 40 hours

Duration: 12 months

Pay: $70/hr - $75/hr (DOE)

The Planet Group is seeking a Social Strategist to own how we show up across our social channels -- the strategy behind what we publish, the audiences it reaches, and the growth it drives. This is a hands-on role for someone who has built audiences from the ground up and knows real growth comes from starting conversations.

The ideal candidate comes from a consumer-facing brand, where they had to earn attention rather than buy it. You've built video-led, creator-driven social programs people actually want to engage with, and you know each platform has its own language and pace. You'll also help level up how we work -- we want someone with strong opinions about tooling who can assess what we have, close the gaps, and build a stack that lets us engage more holistically.

What You'll Do

• Channel Strategy & Content
• Own organic social strategy across different platforms -- defining the role each channel plays and what success looks like
• Translate strategy into a working content calendar and a consistent drumbeat of platform-native content, balancing always-on programming with launch moments
• Bring a strong, well-reasoned point of view -- pressure-test ideas and push past safe executions
• Lead on video-first and interactive formats built for how people actually watch
• Spot and act on real-time trends, moving from idea to published content without waiting on a brief

Job Responsibilities:

• Audience Growth & Community
• Own follower, reach, and engagement growth targets, with a clear thesis on how each channel grows
• Open up genuine two-way conversation with our core audience -- building the response protocols and tone that make engagement feel human, and stepping in personally on high-stakes moments
• Find the voices, subcommunities, and conversations where our audience already lives, and credible ways for us to participate
• Turn audience behavior and sentiment into insight for content, product, and brand teams
• Creator & Influencer Programs
• Run creator and influencer programming across sourcing, briefing, and measurement
• Build the operational backbone -- creator database, rate benchmarks, briefing templates, brand safety and platform compliance -- so it scales without adding headcount
• Work with agency partners to deploy UGC and creator strategies that feel native to the creator and on-brand for us
• Tooling, Data & Measurement
• Assess our current social stack and lead its expansion across publishing, listening, community management, creator management, and reporting
• Bring AI-powered tools and workflows into content, community, and measurement processes to create leverage
• Own regular reporting across owned social and creator programs, translating data into clear takeaways and in-flight optimizations
• Define the metrics that matter and hold the work accountable to them
• Collaboration
• Partner with brand, creative, product marketing, comms, and paid media so social is built into campaigns from the start
• Manage agency and platform partner relationships, including scope, timelines, and quality of output
• Concept and storyboard ideas, and work with cross-functional partners and influential voices inside and outside the company to bring demos, stories, and content to social

Job Qualifications:

• 5-8 years in organic social strategy, with hands-on ownership of content, publishing, and community across multiple channels

• An AI-native approach to social -- you use AI to move faster, work smarter, and push the boundaries of what social content, community, and measurement can be

• A track record of growing social audiences and engagement -- channels you moved somewhere meaningfully better, and exactly how

• Deep platform fluency across Instagram, Facebook, and Threads, as well as YouTube, TikTok, X, LinkedIn, and Reddit, with content that performed natively on each

• Proven ability to build organic conversation and community with a core audience

• Experience running creator or influencer programs, including sourcing, briefing, and measurement

• Fluency with the social tooling landscape -- publishing, listening, community management, creator management, and analytics -- and a point of view on how to evaluate and expand a stack

• Strong creative instincts and hands-on execution: comfortable concepting, writing, and shaping content yourself

• A skilled writer with a strong grasp of tone, clarity, and brevity

• Data-informed but taste-driven -- dashboards sharpen your instinct

• Ability to operate with speed and autonomy, turning a rough idea into shipped content

• Preferred:

• Experience at a consumer or direct-to-consumer brand, where organic social drove awareness and affinity

• A portfolio of video-led, interactive, or creator-driven programs that broke through

• Experience building a social function from an early stage, including the systems behind it

• Experience navigating sensitive topics and escalation alongside comms, legal, or support partners

• EEO Statement

• The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process, and always double check the email address of the Recruiter to ensure it’s from an official Planet domain and not a domain with an alternative extension like .net, .org, or .jobs.

• The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity, and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.

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About The Planet Group

The Planet Group is a global professional services firm delivering strategic staffing and advisory solutions. We operate at the intersection of talent and transformation – connecting the right people with the right opportunities in the areas of technology, engineering, accounting & finance, digital marketing, and manufacturing.

As one of the largest staffing companies in the US, we operate with a global reach and a performance-first mindset. We partner with clients to move fast, stay agile, and drive measurable results – building high-impact teams that fuel transformation and growth.