About this role
Senior Social Media Manager
Section: Overview In this senior role, you will be the voice and face of Fitcare Health online. You will drive customer acquisition and retention by managing our content calendars, filming and editing high-quality video content, and crafting campaigns that convert followers into loyal clients. This is a hands-on role perfect for someone who loves both the creative and analytical sides of marketing.
Section: Responsibilities
- Content Creation: Film, edit, and produce engaging videos, reels, and in-store content.
- Social Media Management: Oversee the content calendar, scheduling, and daily posting across all channels.
- Copywriting: Write compelling captions and tell stories that deeply connect with our audience.
- Email Marketing: Manage email copywriting, campaign execution, audience segmentation, and optimization.
- Website Management: Update website content, offers, and booking links to ensure a seamless user experience.
- Campaign Strategy: Create data-driven campaigns that drive enquiries, bookings, and repeat business.
- Reporting: Collaborate with the Client Care team on follow-ups and produce weekly and monthly performance reports.
Section: Requirements
- Experience: 5–8 years of proven experience in social media and digital marketing.
- Technical Skills: Proficiency in video filming and editing, website content management, and email marketing platforms.
- Creative Skills: Strong storytelling ability and exceptional copywriting skills.
- Soft Skills: A friendly, reliable approach with excellent organization and the ability to work independently.
- Bonus Points:
- Experience in the Health & Wellness industry.
- AI content creation skills (experience with tools like Higgsfield is a plus).
Section: Benefits We are a growing company dedicated to promoting health and wellness through innovative services. We value creativity, organization, and proactivity. We foster an environment where you can contribute to customer well-being while growing your career.