About this role
About the Role Heartbeat seeks a Senior Search Planner to lead paid search efforts in healthcare marketing. The role requires 3-4 years of hands-on experience with keyword research, account restructures, and platforms such as Google Ads, Microsoft Advertising, and SA360. The Senior Search Planner will drive insights, optimize campaigns, and collaborate with clients and internal teams to deliver measurable results. What You'll Do
- Provide high-level insights and recommendations on account performance
- Present ideas and gain consensus from stakeholders
- Explore, conceptualize, and implement new processes and workflows
- Produce client-facing reports via PowerPoint
- Conduct keyword research and competitive market analysis
- Recommend testing opportunities and optimizations to clients and internal teams
- Notify team of industry findings
- Manage day-to-day paid search accounts with minimal supervision
- Forecast metrics and account performance What We're Looking For
- 3-4 years of experience as a Senior Search Planner or equivalent
- Expertise in keyword research, account restructures, Google Ads, Microsoft Advertising, and SA360
- Strong account optimizations, vendor communication, and budget management
- Experience communicating with internal/external stakeholders
- Ability to work with little to no oversight
- Energy, initiative, and willingness to learn and grow within a team
- Comfortable presenting to clients and contributing to strategy