About this role
About the Role Join Merkle, a dentsu company, as a Senior Salesforce Marketing Consultant to drive marketing-led Salesforce solutions for enterprise clients. You will apply deep expertise in Marketing Cloud (including Marketing Cloud Next) with Core and Data Cloud 360 to enable data-driven customer journeys and AI-enabled marketing use cases. You will lead with marketing and navigate the broader Salesforce ecosystem to deliver scalable, end-to-end engagement. What You'll Do
- Design and advise on marketing-centric Salesforce architectures, with Marketing Cloud as the anchor and Core and Data Cloud as enablers.
- Shape end-to-end marketing and engagement use cases, from data and segmentation to journeys, personalization, and activation.
- Translate marketing and business objectives into integrated Salesforce solutions across Marketing Cloud, Data Cloud 360, and Core.
- Contribute to AI-enabled marketing and automation scenarios, including Agentforce-driven use cases where relevant.
- Lead pre-sales and solutioning: discovery, value mapping, high-level architecture, demos, and proposals.
- Act as a trusted advisor to marketing and digital stakeholders, aligning closely with IT and platform teams.
- Mentor consultants and campaign specialists; help raise quality and maturity across teams.
- Stay current on the Salesforce roadmap, with focus on Marketing Cloud Next, Data Cloud, and AI-native capabilities. What We're Looking For
- Strong experience as a Salesforce Marketing Cloud consultant or lead in complex environments.
- Deep expertise in Marketing Cloud, with a clear view on Marketing Cloud Next.
- Solid understanding of Salesforce Core (Sales, Service, Platform) and its role in marketing use cases.
- Good knowledge of Salesforce Data Cloud 360 and data-driven activation patterns.
- Experience with Agentforce / AI-enabled Salesforce marketing use cases.
- Ability to design holistic customer and data flows, beyond individual campaigns.
- Comfortable in advisory and pre-sales roles, with strong stakeholder communication skills.
- Relevant Salesforce certifications.