Senior Sales Officer Mumbai

About the Role Senior Sales Officer in Mumbai will drive market execution, channel partner management, and sales growth across general trade within the territory. The role combines field execution with strategic planning in a hybrid work setup to optimize beat coverage, merchandising, and growth opportunities.

What You'll Do

• Market Execution: understand and drive secondary sales; manage beat efficiency; coach TSIs; design and optimize beats for throughput; ensure effective merchandising; drive range selling.
• Business Development: map and restructure town/territory to business requirements; tap local events and opportunities for incremental business.
• Channel Partner Management: communicate norms & monthly sales objectives to channel partners; evaluate partner adherence to WOW; leverage existing infrastructure to increase bill cuts & reduce man-day losses; identify new channel partners; add infrastructure (delivery units, DSMs) by convincing DB to invest; align channel partners to business objectives; manage contingencies like TSI attrition and transport availability.
• Selling & Negotiation: inform partners & retailers about SKUs, schemes & price points; negotiate schemes to suit stakeholders; handle grievances and objections.
• Planning and Execution: identify growth drivers; break targets into weekly/daily beat-wise numbers; plan per schemes and initiatives; break targets TSI-wise; take measures to accommodate misses and adapt to market changes.
• Communication & Training: collect inputs, communicate effectively, train subordinates, handle objections, drive new ideas to implementation.
• Achievement Orientation: maintain consistency in target achievement; high energy; diligently track targets; handle misses confidently and implement corrective actions.
• Knowledge & Soft Skills: knowledge of DMS, MS-Office; comfortable with Excel (VLOOKUP, Pivot); fluent in English and local language; strong FMCG fundamentals; good oral and written communication; efficient at writing emails; pleasant personality; go-getter with problem-solving attitude; exposure to HHT.

What We're Looking For

• Experience: 5+ years of sales experience in General Trade; front-line sales experience for at least 5 years; experience in chocolates or food industry; working in South Mumbai area; upcountry travel required.
• Education: Full-time Graduate from any college/university.
• Skills: Proficient in MS-Office, DMS; strong data analysis in Excel; good communication (oral & written); ability to train others; go-getter with problem-solving attitude; exposure to HHT.

Compensation & Benefits

• Not disclosed in the posting.