Senior Sales Manager - Luxury Leisure UK & EAME

Company Description

The Savoy is one of the world's most iconic hotels. We are the original British luxury hotel, opened in 1889, and have a reputation for outstanding service excellence. We blend our rich history with innovation, and have played host to royalty, world leaders, and legends of the stage and screen. Today, we pride ourselves on creating special memories for our guests by delivering the very best in five-star luxury hospitality.

Our award-winning, colleague-centric culture truly differentiates us in the luxury hospitality marketplace. We offer competitive salaries and benefits, along with outstanding career development opportunities globally within Fairmont.

Top Ten (Big Organisations) – Sunday Times Best Places to Work 2025

HR in Hospitality Awards 2025:

🏆 Excellence in Employee Experience

🏆 HR Team of the Year

🏆 HR Leader of the Year – awarded to our Director of People & Culture, Sally Webster

Institute of Hospitality Awards 2025

🏆 Talent Development Team of the Year

Job Description

Job Title: Senior Sales Manager - Luxury Leisure UK & EAME

Department: Sales & Marketing

Inspired and supported by: Director of Sales

Your purpose will be: The Savoy, a Fairmont Managed Hotel, is seeking a highly strategic, commercially driven and exceptionally connected Senior Sales Manager, Luxury Leisure UK & EAMEA to lead the development and execution of the hotel's luxury leisure sales strategy across the United Kingdom, Europe, and the Middle East.

Reporting directly to the Director of Sales and working in close partnership with the Director of Luxury Leisure, this role is responsible for driving sustainable revenue growth, increasing market share and strengthening The Savoy's position as London's leading luxury hotel within the global luxury travel community.

As the commercial lead for the UK & EAMEA luxury leisure segment, the Senior Sales Manager will develop and execute market strategies that maximize production from luxury travel advisors, agency groups, tour operators, wholesale partners, consortia and preferred partner programs. The role carries accountability for identifying emerging market opportunities, increasing market penetration, influencing luxury travel buyer behavior and delivering measurable revenue performance across all luxury leisure channels.

The Senior Sales Manager will serve as a key ambassador for The Savoy and Accor Luxury, building influential relationships throughout the luxury travel ecosystem. Through a disciplined, organized and highly proactive approach to sales, the role will maintain and expand partnerships with leading luxury travel network.

Success in this position requires a strategic thinker with exceptional relationship-building skills, strong commercial acumen and a proven ability to translate market intelligence into revenue-generating opportunities. The ideal candidate will demonstrate an entrepreneurial mindset, ownership of results and a passion for delivering long-term business growth through meaningful industry partnerships and exceptional customer engagement.

The Senior Sales Manager will also act as a trusted commercial partner across the hotel, working closely with Revenue Management, Reservations, Marketing, Guest Relations and Operations teams to ensure market insights, customer trends and commercial opportunities are translated into actionable strategies that enhance performance and elevate the guest experience.

You will be accountable for:

• Luxury Leisure Strategy & Market Leadership: develop, own and execute the luxury leisure sales strategy for UK & EAME, aligning segment objectives with hotel commercial goals and long-term growth ambitions.
• Revenue & Market Share Growth: drive luxury leisure revenue, ADR, market share and profitability through strategic account management, market penetration and new business acquisition.
• Consortia & Global Partnership Leadership: lead relationships and performance strategies across key luxury consortia, Accor Stakeholders, and other strategic luxury travel partnerships.
• Industry Representation & Brand Advocacy: position The Savoy as a leading London luxury destination through active participation in global luxury travel events, conferences and industry engagement.
• Strategic Business Development: identify future growth opportunities, emerging markets, luxury travel trends and partnership opportunities to support long-term commercial success.
• Commercial Collaboration & Market Intelligence: provide market insight and strategic recommendations to hotel leadership, supporting forecasting, budgeting, pricing strategy and commercial decision-making.

Your key responsibilities & contribution will be:

• Develop and implement annual luxury leisure sales plans and segment strategies for the UK & EAME markets, ensuring alignment with overall hotel revenue and business objectives.
• Maintain, develop and grow relationships with key luxury travel advisors, agencies, tour operators, wholesalers and consortia partners across assigned markets.
• Maximise production from UK and European based luxury travel agencies affiliated with preferred partner programmes.
• Identify, qualify and secure new luxury leisure business opportunities through proactive prospecting, networking and relationship development.
• Conduct strategic account reviews with key partners UK or European based, analysing production trends and identifying opportunities for growth, retention and increased market share.
• Develop and execute tailored account plans for top-producing partners, including measurable objectives, revenue targets and strategic growth initiatives.
• Increase awareness and visibility of The Savoy through regular sales calls, client appointments, presentations, networking activities and market visits.
• Represent The Savoy at domestic and international trade shows, luxury travel conferences, roadshows, sales missions, consortium events and networking forums.
• Organise, coordinate