Senior Sales Manager – Creative, Media & Advertising

Senior Sales Manager – Creative, Media & Advertising

Location: Ikeja, Lagos Employment Type: Full-time

Job Brief We are seeking a high-performing, results-driven Senior Sales Manager to lead commercial expansion and revenue growth across our media and advertising business units (including Outdoors.ng). In this role, you will lead high-value B2B enterprise client acquisition, build strategic partnerships with corporate brands and media agencies, and oversee end-to-end sales pipelines for out-of-home (OOH), digital media, and activation campaigns.

Key Responsibilities

• Enterprise Client Acquisition: Identify, target, and onboard B2B corporate clients, media buying agencies, and enterprise brands to secure out-of-home (OOH) billboards, digital advertising, and activation budgets.
• Executive Relationship Management: Build, nurture, and maintain strong strategic relationships with C-level executives, Brand Managers, Marketing Directors, and Procurement Heads to close recurring media partnerships.
• Pipeline & Deal Management: Own and drive the end-to-end sales lifecycle—from lead generation and proposal preparation to high-level commercial negotiation and contract finalization.
• Commercial Strategy & Proposals: Prepare tailored business proposals, media plans, cost structures, and executive pitch decks aligned with client campaign goals and ROI expectations.
• Cross-Functional Collaboration: Partner closely with internal Operations, Creative, Procurement, and Media Buying teams to ensure prompt proposal turnaround, site availability, and seamless campaign execution within SLA limits.
• Market Intelligence & Revenue Expansion: Monitor advertising trends, competitor billboard placements, brand spending shifts, and major commercial developments across key Nigerian cities to unlock new revenue streams.
• CRM & Revenue Tracking: Maintain rigorous CRM updates, pipeline forecasting, and regular progress reporting to ensure target revenue metrics and collection goals are consistently achieved.

Requirements

• Education: Bachelor’s degree in Mass Communication, Marketing, Business Administration, or a related field.
• Experience: 4 to 6 years of demonstrated success in B2B corporate sales, strategic account management, or media buying/sales within a reputable media agency, advertising firm, or outdoor advertising (OOH) company.
• Track Record: Proven history of consistently hitting or exceeding enterprise sales targets, closing major campaign retainers, and negotiating commercial terms with agency heads and corporate decision-makers.

Nice to Have:

• Deep network of existing relationships with major brand managers, media planning/buying agencies, and corporate marketing leads in Nigeria.
• Strong familiarity with out-of-home (OOH) media metrics, site auditing, activation project pricing, and digital ad campaign delivery models.
• Advanced proficiency in CRM tools (e.g., Odoo, HubSpot, Salesforce), pitch presentation software, and pipeline analytics.
• Exceptional executive communication, negotiation, and high-impact presentation skills.

Key Skills & Competencies:

• Enterprise B2B Sales & Media Pitching
• Key Account Management & Retention
• Strategic Partnerships & Agency Relations
• Campaign Proposal & Pricing Structuring
• Lead Generation & Pipeline Forecasting
• CRM Management & Revenue Reporting

Core Objectives:

• Accelerate B2B advertising revenue growth across OOH and digital channels.
• Onboard and retain top-tier corporate brands and advertising agencies.
• Maintain a robust, high-conversion proposal pipeline with short sales cycles.

Application Closing Date

4th November, 2026.