About this role
Job title: Senior Retail Leader - Hershey’s Chocolate World
Lead one of the most iconic retail destinations in the country. Hershey’s Chocolate World is more than a store—it’s a flagship brand experience welcoming millions of guests each year. We are seeking a senior retail leader to own the end‑to‑end performance of our high‑volume, guest‑facing flagship retail store, setting the standard for service, storytelling, and execution at scale. This role is ideal for a leader who thrives in dynamic retail environments, loves being visible on the floor, and knows how to translate brand vision into daily execution through strong teams. While this position also oversees supporting warehouse and inventory operations, retail leadership and guest experience are the core of the role.
What You’ll Do
- Own the Flagship Retail Experience
- Lead the overall retail strategy and day‑to‑day execution of Hershey’s Chocolate World’s flagship store, ensuring every guest experience reflects Hershey’s brand, service, and storytelling standards.
- Set expectations for on‑floor leadership, visual execution, service behaviors, and seasonal readiness in a fast‑paced, high‑traffic environment.
- Be a visible, hands‑on leader who coaches in real time and inspires teams to deliver memorable experiences at scale.
- Drive Retail Sales & Business Performance
- Own retail sales, margin, labor productivity, and conversion results, treating the store as a standalone retail business within a destination environment.
- Use guest traffic patterns, seasonal demand, and performance insights to inform merchandising, staffing, and execution decisions.
- Partner with Marketing and Finance to align promotional plans, forecasts, and retail priorities.
- Develop High‑Impact Retail Leaders
- Lead, coach, and develop a team of Operations Managers and Supervisors responsible for large, guest‑facing teams.
- Build leadership capability, en