About this role
Senior Regional Marketing Manager - EMEA
Job Description:
Alation is the knowledge engine powering enterprises to achieve business outcomes. Global enterprises, including hundreds of Fortune 5000 companies, and organisations like AbbVie, American Family, Cisco, Finnair, Nasdaq, and Sallie Mae partner with Alation to realise hard ROI and business outcomes from data and AI. Alation led the creation of the data catalog market, was named a 2019 World Economic Forum Technology Pioneer, and has been named a five-time leader in the Gartner Magic Quadrants. Headquartered in Redwood City, California, Alation has been recognized five times by Inc. Magazine as one of the Best Workplaces. To learn more, visit alation.com.
EMEA is one of Alation’s fastest-growing regions and a strategic priority as we expand our enterprise customer base across the region. This role sits at the center of that growth.
We’re looking for a senior, hands-on regional marketing manager to own and executeEMEA’s marketing programs during a critical period of growth. You’ll be the primary marketing partner and work side by side daily with our EMEA Sales leader who is based in London. Drive pipeline, manage the regional ABM program, digital and in-person events, and ensure Alation’s brand and message land powerfully across key markets.
This is not a strategy-only role. You’ll build and run programs, manage agencies, partner closely with Sales, and report directly to the Senior Director of Product and Regional Marketing based in the US. You’ll hit the ground running from day one.
What You’ll Own
Pipeline & Demand Generation
Translate global campaign strategy into locally relevant programs that drive measurable pipeline
Execute the regional ABM program — account selection, messaging localisation, agency coordination, and performance tracking
Partner closely with Sales leadership (based in London) to align marketing activity to pipeline priorities and territory plans
Manage post-event lead conversion in collaboration with Sales Ops
Events & Field Marketing
Own the events calendar — from strategic third-party conferences to hosted executive roundtables
Manage event logistics, vendor relationships, and agency partners end-to-end
Build a results-oriented event framework with clear pipeline ROI measurement per program
Represent Alation at key industry events across the region; travel required
Customer & Expansion Marketing
Support customer marketing programs targeting expansion accounts in EMEA
Partner with Customer Success to identify advocacy opportunities and develop regional proof points
Localise global customer stories for buyer relevance
Content & Messaging
Localise global messaging and content for audiences, verticals, and buying personas
Ensure inbound and outbound content is themed and synced to campaigns and events
Feed regional market intelligence back to the global PMM team
Reporting & Operations
Manage regional marketing budget with clear ROI accountability
Track and report pipeline influence, account engagement, and program performance
Maintain a consistent reporting cadence with Sales and Marketing leadership
What You Bring
Must-Have
8+ years of B2B marketing experience, with at least 3 years in a regional or field marketing role covering EMEA
Proven track record driving pipeline growth in partnership with enterprise Sales teams
Hands-on ABM experience — strategy, execution, and measurement
Experience managing agencies and event vendors across multiple markets
Strong commercial instincts — you think in pipeline and revenue, not just campaign metrics
Ability to operate independently in a fast-moving, matrixed US-headquartered SaaS company
Ability to travel
Some overlap of working hours with California HQ expected
Proficiency in Claude AI and use of Project and Cowork in daily work
LI-SR1
LI-Hybrid
Alation, Inc. is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regards to that individual’s race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
The Company will strive to provide reasonable accommodations to permit qualified applicants who have a need for an accommodation to participate in the hiring process (e.g., accommodations for a job interview) if so requested.
This company participates in E-Verify. Click on any of the links below to view or print the full poster. E-Verify and Right to Work.
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About Us
Our founders have come together from different backgrounds: business, engineering, and design. This unique mix from our founding team is important to the Alation culture story. Today, our team consists of creators and communicators with varied backgrounds - from Stanford, to the Indian Institute of Technology, big companies and one-person startups, the United States, and abroad. We continue to seek ever more diverse perspectives as we grow. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, name, religion, color, national origin, gender identity and expression, sexual orientation, age, marital status, veteran status, or disability status.
Why Alation?
Market-Leading Data Catalog Provider
High-growth, collaborative environment with diverse and inclusive teams
Continuous learning, enrichment and development opportunities
Competitive pay and health offerings including commuter benefits
Flexible time off to relax and recharge
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