About this role
Job title: Senior Programmatic Executive
About the Role Senior Programmatic Executive is responsible for day-to-day execution and optimization of programmatic campaigns across DSPs, managing complex accounts, and driving performance improvements. You will own high-quality delivery across all programmatic activity and work closely with Programmatic Managers, Product Managers, and cross-functional teams to translate media strategies into data-driven programmatic solutions.
What You'll Do
- Own the setup, trafficking, optimization, and quality assurance of programmatic campaigns across DSPs (e.g., DV360, The Trade Desk, Xandr).
- Manage pacing, budgets, and performance against agreed KPIs, ensuring consistent delivery and efficiency.
- Conduct in-depth performance analysis to identify optimization opportunities across audiences, inventory, creatives, and bidding strategies.
- Lead and execute A/B testing initiatives to improve campaign performance and learning.
- Troubleshoot and resolve campaign issues including discrepancies, tagging challenges, and creative approvals.
- Collaborate closely with planning, performance, and data teams to integrate programmatic activity within broader media strategies.
- Support campaign reporting and contribute insights, recommendations, and optimization narratives for clients and internal stakeholders.
- Stay up to date with platform updates, programmatic trends, privacy changes, and emerging technologies.
- Support the training and upskilling of junior executives where required.
What We're Looking For
- 2–4 years of hands-on experience in programmatic advertising or digital media execution.
- Strong working knowledge of DSPs such as DV360, The Trade Desk, and/or Xandr.
- Solid understanding of ad serving, audience targeting, data strategies, and programmatic optimization techniques.
- Strong analytical skills with experience using Excel and performance dashboards to interpret data.
- Ability to manage multiple campaigns and priorities with strong attention to detail.
- Confident communicator, able to explain performance insights in a clear and structured way.
- Proactive, solution-oriented mindset with a desire to continuously improve performance outcomes.
- Experience working in an agency environment is a plus.