Senior Product Owner, Personalization Capabilities

Purpose

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Contributes to the overall success of the Canadian Banking Personalization team ensuring specific individual goals, plans, initiatives are executed / delivered in support of the team’s business strategies and objectives. Owns the product strategy and roadmap for offer management and fulfilment platforms, translating business needs into scalable, reusable capabilities.

This role is responsible for driving platform enhancements and modernization initiatives, ensuring capabilities are well-defined, consistently implemented, and able to support evolving business needs.

Success is measured by the quality and scalability of delivered capabilities and the ability to enable consistent offer experiences across channels.

Platform Strategy & Modernization

• Define and deliver the roadmap for offer management and fulfilment platforms aligned to business priorities
• Lead modernization initiatives, including implementation of platforms such as vendor solutions like Zafin and Salesforce Loyalty Management
• Define target-state capabilities and guide transition from legacy approaches to modern platforms
• Identify opportunities to simplify and standardize platform capabilities to improve scalability and reuse

Platform Capability Design & Enablement

• Identify and prioritize improvements that enhance platform usability, scalability, and consistency
• Address structural gaps through planned enhancements rather than reactive fixes
• Continuously refine platform capabilities to support evolving business needs and use cases
• Promote reuse of standardized components to reduce complexity and delivery effort

Delivery & Execution

• Lead the delivery of personalization capabilities and experiences across digital and marketing channels.
• Provide clarity on acceptance criteria, data requirements, and validation expectations to ensure successful implementation.
• Drive delivery to meet roadmap commitments, proactively managing dependencie