Senior Product Marketing Manager

About the Role Senior Product Marketing Manager to join Experian's Consumer Services function, leading the strategy behind some of our most important consumer-facing propositions. You’ll translate customer and market insight into clear product positioning, compelling propositions and successful go-to-market plans, partnering with Product teams from the earliest stages to shape priorities and launches. This is a strategic partnership role across Product, Marketing, Analytics and Research, with the autonomy to own your area and influence teams across the business. What You'll Do

• Own Proposition & positioning leadership: define target customer segments, primary use cases, and value propositions; define differentiating attributes; translate capabilities into clear narratives that drive understanding, trust and adoption.
• Go-to-market & adoption: lead GTM strategies for new products, features, and proposition changes from early definition through launch and optimisation.
• Product Marketing Best Practice: partner with Product, Marketing, Analytics and Research to deliver customer and commercial outcomes; present recommendations with clarity to senior stakeholders and ensure consistent positioning across every touchpoint; use AI and emerging technologies to accelerate customer insight, proposition development and go-to-market execution.
• Collaboration and leadership: operate with autonomy, set priorities, and influence teams across the business through clarity and evidence. What We're Looking For
• Proven experience in product marketing, product strategy, or customer-led marketing in a B2C, digital, or service-oriented business.
• Strong track record of defining propositions, positioning, and go-to-market strategies that drive customer adoption.
• Deep understanding of customer insight, experimentation, and data-informed decision making.
• Ability to distill complex concepts into clear, compelling narratives.
• Strong collaboration and stakeholder management skills in matrixed environments.
• Comfortable operating with autonomy, ambiguity, and accountability. Compensation & Benefits
• Hybrid working - 40% office-based.
• Great compensation package and discretionary bonus.
• Core benefits include Pension, Bupa healthcare, Sharesave Scheme and more.
• 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
• Experian is an Equal Opportunity and Affirmative Action employer with accommodations available for disabilities on request.