Senior Product Marketing Manager

Senior Product Marketing Manager who can shape and execute go-to-market strategy and own the narrative for CareerPlug's product launches. This role focuses on franchising as a distinct audience (franchisors and franchisees) and will influence positioning, content, and enablement across the company. You’ll work with product, sales, marketing, and partnerships to drive adoption and business impact.

What You'll Do

• Shape and execute a go-to-market strategy

• Own GTM strategy for product launches and decide how to bring a feature to market, define the narrative, segment the audience, set success metrics, and coordinate cross-functional readiness

• Apply CareerPlug’s tier framework and contribute to decisions about what level of launch a feature warrants

• Track launch performance and use what you learn to improve the next one

• Translate positioning into feature-level messaging

• Take CareerPlug’s established brand positioning and operationalize it at the feature, integration, and product update levels

• Contribute to positioning decisions and not just execute what’s handed to you

• Build the talk tracks, customer outcomes, and language that the rest of the company uses to talk about features

• Pressure-test feature messaging with sales and partner-facing teams to make sure it works in real conversations

• Own competitive intelligence and market research

• Actively track the competitive landscape, what competitors are shipping, how they’re positioning, and where we’re differentiated

• Synthesize customer research, sales feedback, and market signals into clear positioning and messaging implications

• Bring competitive and market intelligence into product and GTM conversations, not just marketing ones

• Write product content that inspires prospective and current customers

• Author GTM blog posts for product launches

• What We're Looking For

• At least 5 years of B2B SaaS product marketing experience, owning GTM strategy and execution for product launches end-to-end

• Strategic thinker with the ability to shape positioning conversations and land a point of view with evidence

• Excellent writer who can explain a feature's value in clear, customer-focused language and require little editing

• Strong ownership of competitive intelligence; track landscape, synthesize implications, and bring into positioning and GTM decisions

• Ability to pull and analyze data: customer engagement metrics, product usage trends, and competitive intelligence to sharpen work

• Genuine curiosity about the customer and product to create stronger messaging, stories, and enablement

• Visual communication skills to create polished screenshots, GIFs, demo content, and product visuals

• Strong cross-functional collaboration across product, customer success, sales, partnerships, and marketing, and a clear alignment with our core values

• Comfortable being the owner (possibly the only PMM) and finding energy in ownership

• Nice to Have

• Optional/preferred qualifications (only if mentioned)

• Compensation & Benefits

• Details not disclosed.