Senior Product Marketer

About the Role

Senior Product Marketer for HubSpot's Marketing Hub PMM team. You’ll be responsible for driving product marketing for Marketing Hub, including leading launches, amplifying usage for existing capabilities, and developing GTM strategies and product positioning for capabilities not yet launched. You’ll collaborate with cross-functional teams to pull off remarkable launches and drive sales and adoption. What You'll Do

• Work closely with Product to define the positioning and value proposition for HubSpot’s Marketing Hub features, educating the company, our prospects, and customers on the jobs it solves, use cases it helps with, how it is differentiated, and more.

• Own the value proposition, positioning, messaging, customer persona, and use cases. Build and execute a go-to-market strategy for Marketing Hub product launches and refreshes, driving all parts of launch planning including product naming, positioning, messaging, launch strategy, sales and customer service enablement, use case development and customer communications.

• Identify, develop, and manage the creation of a variety of content types (written, videos, presentations, etc.) to fuel sales and marketing success.

• Own the positioning on product pages, sales enablement materials, and product-related content.

• Be the product expert, evangelist, and advocate of our Marketing Hub product across internal and external audiences. Present at key events and conferences.

• Produce inspiring showcase assets that excite customers, drive awareness of our Marketing Hub innovations, and communicate our unique capabilities (case studies, sales readiness kits, playbooks, pitch decks, feature decks, product videos, web copy, white papers, demos, and more). What We're Looking For

• Roughly 5+ years of product marketing experience, with demonstrated experience running positioning and launch strategy for a SaaS or Product-Led Growth technology company.

• A history of not just working cross-functionally but organizing and leading cross-functional project teams to deliver impactful go-to-market launches.

• A skilled storyteller and customer-centric approach to marketing; a strong point of view on product positioning and what great launches look like.

• Great project management skills, including clear communication around timelines, responsibilities, and status.

• A compelling communicator, comfortable presenting to executives and internal and external audiences with excellent writing skills.

• An owner’s mindset; high personal accountability—able to work independently to drive projects and anticipate the needs of your portfolio.

• HubSpot product knowledge is a strong advantage in this role. Nice to Have

• HubSpot product knowledge is a strong advantage. Compensation & Benefits

• Annual Cash Compensation Range: $107,700—$161,600 USD

• In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs).

• Some roles may also be eligible for overtime pay.

• Benefits and perks are provided as part of HubSpot’s compensation package.