About this role
About the Role As a Senior Product Manager for HIV Prevention HCP Marketing, you will support and execute Branded and Unbranded PrEP education tactics focused on reaching and engaging Health Care Providers (HCPs) that prescribe PrEP. This role reports to the Executive Director, HIV Prevention Marketing and is based in Foster City, CA. What You'll Do
- Support and manage key tactical executions related to US HIV Prevention/PrEP HCP initiatives, including Branded tactics as well as Unbranded PrEP education tactics.
- Develop and implement content and messaging directed towards HCPs in preparation for an anticipated launch.
- Demonstrate proficiency in traditional and innovative marketing channels, including digital, print, omnichannel, etc., and support the execution of creative assets development across these channels.
- Help lead the development of HCP tactics according to overall business strategy and within agreed upon budgets.
- Work collaboratively with cross functional partners throughout development of tactics, help solve business problems and create efficiencies across HCP efforts and the broader PrEP portfolio.
- Effectively manage multiple agency partners to produce deliverables within timelines and allocated budget.
- Gain approval for marketing materials through internal review process to ensure marketing activities are in compliance with medical, regulatory and legal requirements.
- Develop and deliver presentations to a range of internal stakeholders and external audiences.
- ~20% travel required. What We're Looking For
- 8+ Years with BS/BA OR 6+ Years with MS/MA or MBA.
- Bachelor’s degree in marketing or related field and eight years of work experience or Masters' degree and six years of work experience.
- A minimum of 3 years in product marketing or advertising focused on Consumers or patients.
- Strong familiarity with marketing fundamentals, promotional strategy, and commercial policies and practices.
- Previous experience in marketing, market research and/or advertising/communications agency experience desired.
- Possess strong interpersonal skills with ability to collaborate effectively and drive consensus among internal and external cross-functional partners.
- Demonstrate project management skills, tactical development, planning, execution, and prioritization among competing business needs.
- Excellent communications skills with an ability to efficiently and productively communicate both orally and in writing.
- Ability to think critically through complex business problems, offer solutions and clear point of view.
- Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials.
- Proficient in budget and timeline management.
- Thrives in a fast-paced, dynamic environment.
- Listens carefully to other points of view and is able to adapt style and content based on audience.
- Comfort with discussing HIV/HIV Prevention category, including topics related to sex and sexual identity.
- People Leader Accountabilities: Create Inclusion, Develop Talent, Empower Teams.
- Travel up to ~20% may be required. Nice to Have
- Previous experience in marketing, market research and/or advertising/communications agency experience is desirable.
- Comfortable working in a setting that discusses topics related to sex and sexual identity. Compensation & Benefits
- Salary range: $169,320.00 - $219,120.00 per year.
- Benefits include company-sponsored medical, dental, vision, and life insurance plans. Eligible employees may participate in benefit plans, subject to terms. The position may be eligible for a discretionary annual bonus and discretionary stock-based long-term incentives (eligibility may vary by role), paid time off, and a benefits package. For more information, visit the Gilead careers compensation benefits page.