About this role
Job title: Senior Product Manager – Growth
About the Role The Senior Product Manager – Growth will own the strategy, experimentation roadmap, and execution of growth initiatives across iHerb’s B2C ecommerce experience. This role is accountable for driving measurable improvements in acquisition, engagement, conversion, retention, and lifetime value across web, app, and owned marketing channels. This is a hands-on role where you will be responsible for identifying friction in the customer journey and run high velocity experiments to optimize the funnel. You are a full-stack growth thinker who understands how to use data and insights to unlock revenue and customer value at scale.
What You'll Do
- Own the end-to-end strategy for growth initiatives, focusing on conversion rate optimization (CRO), referral loops, and retention mechanics.
- Identify, prioritize, and execute high-impact growth opportunities across ecommerce surfaces and owned channels.
- Translate business goals into clear product requirements, participate in agile development processes, including backlog prioritization, sprint planning, and reviews.
- Design, deploy, and analyze A/B and multivariate tests across web and app platforms to improve key funnel metrics.
What We're Looking For
- Proven track record in growth product management, ideally in ecommerce/B2C; ability to own growth strategy and experiments.
- Experience designing and analyzing A/B and multivariate tests; strong data analysis skills.
- Proficiency with agile development processes, backlog prioritization, sprint planning and reviews.
- Ability to translate business goals into product requirements; strong collaboration with engineering, marketing, design.
- Excellent communication, stakeholder management, and problem-solving abilities.