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Senior Principal Engineer, Global Product Management

ASM International N.V.
Hwaseong, South Korea
On-site

About this role

About the Role Senior Principal Engineer, Global Product Management at ASM shapes product strategy and market positioning for ASM’s semiconductor deposition product portfolio. You will translate market insights into roadmaps, drive product introductions across global markets, and serve as a key interface between customers, engineering, and executive leadership. What You'll Do

  • Build and maintain strong relationships with key customers, industry partners, and technology stakeholders to understand emerging market requirements and technology trends.
  • Lead technical and business discussions with customers to gather product feedback, identify growth opportunities, and support business development activities.
  • Conduct detailed market analysis, customer segmentation, competitive benchmarking, and technology trend assessments to support strategic decision-making.
  • Develop, maintain, and communicate product roadmaps aligned with customer requirements, market opportunities, and ASM business objectives.
  • Prioritize product investments and development activities based on market demand, competitive positioning, and business impact.
  • Own and maintain Market Requirement Specifications (MRS) to ensure product development priorities align with customer needs and business strategy.
  • Collaborate with Product Development, Sales, Applications, and Business Unit teams to define product requirements and support roadmap execution.
  • Support business planning activities including forecasting, budgeting, operational reviews, market assessments, and long-term growth planning.
  • Develop business cases and financial analyses including Total Cost of Ownership (TCO), Net Present Value (NPV). What We're Looking For
  • Deep technical expertise in semiconductor deposition and product development.
  • Experience in product management or portfolio management with global scope.
  • Strong ability to translate market insights into product roadmaps and strategy.
  • Excellent relationship-building with customers, partners, and cross-functional teams.
  • Proficiency in market analysis, competitive benchmarking, and financial analyses (TCO/NPV).
  • Ability to work with Sales, Engineering, and Executive leadership; strong cross-functional leadership and communication. Nice to Have
  • Advanced degree (MBA or equivalent) preferred.
  • Experience in global product management for semiconductor equipment or deposition technology.
  • Experience with international markets, especially Korea/Asia. Compensation & Benefits
  • Not disclosed in job posting; includes opportunities for global exposure and development programs.

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