Senior PR Specialist

Senior PR Specialist

We are looking for a Senior PR Specialist to support the development and execution of strategic public relations, media relations, thought leadership, and reputation-building initiatives.

The ideal candidate is a strong storyteller who can identify compelling narratives across the business and turn them into clear, engaging communications for the media, customers, stakeholders, and the wider public.

You should have a strong understanding of the Nigerian media landscape, fintech and business trends, with the ability to proactively identify opportunities that strengthen brand visibility, credibility, and reputation.

Key Responsibilities

• PR & Storytelling

• Develop compelling PR narratives and story angles around products, partnerships, initiatives, customer impact, CSR, and corporate reputation.

• Identify newsworthy stories and translate complex business or technical information into engaging content.

• Support communications plans for key campaigns and business initiatives.

• Ensure PR narratives align with the company's brand positioning and reputation objectives.

• Media Relations & Thought Leadership

• Support thought leadership opportunities for senior executives and subject matter experts.

• Draft and edit opinion articles, speeches, talking points, LinkedIn content, panel notes, and executive briefing materials.

• Identify relevant media platforms, industry conversations, and speaking opportunities.

• Build and maintain strong relationships with journalists and media organisations.

• Trend & Opportunity Identification

• Monitor industry developments, cultural trends, consumer conversations, competitor activity, and breaking news.

• Proactively identify PR opportunities that increase brand relevance and visibility.

• Recommend timely story angles and media interventions.

• Identify emerging reputational risks and communications opportunities.

• Campaign Execution & Reporting

• Support PR campaigns, product announcements, corporate communications, and reputation-building initiatives.

• Collaborate with internal teams to maximise PR opportunities across the business.

• Track media coverage, reach, sentiment, share of voice, and campaign impact.

• Prepare weekly, monthly, and campaign-specific PR reports with actionable recommendations.

• Reputation Management

• Monitor media, social platforms, and industry conversations for potential reputational risks.

• Support the development of holding statements, FAQs, media responses, and crisis communication materials.

• Support the management of misinformation, negative coverage, and sensitive media enquiries.

• Maintain accuracy, consistency, and discipline across external communications.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.

• Minimum 3 years of relevant experience in PR, Corporate Communications, Media, Journalism, or a related field.

• Demonstrated experience developing PR campaigns and securing media coverage.

• Strong understanding of the Nigerian media and communications landscape.

• Existing relationships with journalists and media organisations are highly desirable.

• Experience in fintech, technology, financial services, telecommunications, or another fast-paced consumer industry is an advantage.

• Experience supporting senior executives or thought leadership programmes is desirable.

• Key Skills

• Excellent written and verbal communication.

• Strong storytelling and content development.

• Creative thinking and opportunity identification.

• Strong media relations and stakeholder management.

• Strategic thinking and attention to detail.

• Strong research, analytical, and reporting skills.

• Ability to manage multiple projects and deadlines.

• High level of professionalism, discretion, and sound judgement.

• Who We Are Looking For

• We want someone who is curious, commercially aware, proactive, and naturally tuned into media, culture, business, and the fintech ecosystem.

• You should not simply wait for briefs. You should be able to spot stories, understand what makes something newsworthy, identify opportunities, and position the brand in a way that feels relevant, credible, and impactful.

• If you are a strong writer, strategic thinker, and proactive PR professional who thrives in a fast-paced environment, we would love to hear from you.