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Senior Planner

Dentsu
Shanghai - Haisu Plaza
On-site

About this role

Job title: Senior Planner

About the Role This role targets a more experienced planner who can work autonomously and deliver research findings and insights to the strategy team to fuel the strategic process.

What You'll Do

  • Deeply understand the consumer; leverage data and cultural insights to write briefs and conduct briefings on at least one brand with minimal supervision
  • Collaborate closely with creative teams to nurture ideas and act as a go-to resource for the creative teams
  • Embrace increased responsibility and independence on important projects, becoming a valued contributor to the lead team
  • Demonstrate a creative and inventive spirit that indicates potential for a career in brand strategy
  • Foster strong relationships with mid-level marketing clients to earn their trust and respect
  • Promote a collaborative work environment in which ideas flourish

What We're Looking For

  • Significant experience as a planner/brand strategist with ability to work autonomously
  • Ability to translate consumer insights into briefs and actionable strategy
  • Strong collaboration skills with creative teams and alignment on direction
  • Willingness to take on increasing responsibility and contribute to core projects
  • Creative and inventive mindset with potential for growth in brand strategy
  • Ability to build and maintain relationships with mid-level marketing stakeholders

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