Senior Performance Marketing Strategist

About the Role The Senior Performance Marketing Strategist leads the development and activation of performance media strategies that drive digital commerce growth aligned with P&G Personal Healthcare brand goals. This role blends strategic leadership with hands-on performance management—owning campaign approach, activation guidance, optimization, measurement design (including tagging and testing), and cross-functional coordination to ensure performance investments work in synergy with national media and broader growth plans. What You'll Do

• Translate business objectives into performance plans and channel roles across priority digital ecosystems (e.g., retail media, eRetail search, social, programmatic, affiliate).
• Launch and manage performance marketing campaigns across digital channels; own day-to-day trading and bid management to maximize outcomes (e.g., ROAS, CPA, LTV).
• Continuously optimize campaigns based on performance data and insights—monitor pacing, budgets, bids, and delivery vs KPI commitments.
• Utilize data-driven insights to monitor performance and identify/exploit optimization opportunities across creative/message, audience, and media activation.
• Ensure performance investments are optimized to complement and work in synergy with national media investments—minimizing redundancy and maximizing effectiveness across the full plan.
• Ensure all performance marketing activities adhere to P&G media buying principles and governance. What We're Looking For
• Bachelor's Degree in Marketing, Business, Communications, Advertising, or related field.
• 3-5 years of experience in performance media (preferably consumer goods); experience driving indirect sales is a must.
• Proven track record of driving DTC brand growth with media and delivering results, including social selling platforms.
• Strong understanding of ecommerce technologies, platforms, data, and best practices.
• Deep knowledge of digital marketing channels including retail media, eRetail search, social (Meta & TikTok), SEO, SEM, programmatic, and affiliate marketing.
• Strong analytical skills and proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and ecommerce platforms.
• Excellent communication, leadership, and collaboration skills with the ability to influence and inspire cross-functional teams; proven operational discipline.
• Unrelenting passion for driving digital sales outcomes with media and belief that more is possible; agile and thrives in a fast-paced environment.
• Independent operator who performs well in ambiguity; influential internally and externally; high curiosity and challenges norms.
• Ability to work hybrid schedule in Cincinnati, OH based office. Compensation & Benefits
• Salary range: $110,000.00 - $165,300.00 per year.
• Total rewards at P&G include salary + bonus (if applicable) + benefits.
• Our recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.