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Senior Performance Marketing Specialist

SHOPLINE
Hong Kong
Full-time

About this role

Responsibilities

  • Develop and implement performance marketing strategies to drive lead generation, engagement, and revenue growth.

  • Conduct market research and competitive analysis to identify new opportunities and trends in the industry.

  • Analyze campaign performance metrics and provide actionable insights to improve ROI and conversion rates.

  • Collaborate with creative teams to develop compelling ad copies, landing pages, and marketing assets.

  • Monitor and report on key performance indicators (e.g. cost per lead) to measure the effectiveness of marketing campaigns.

  • Stay up-to-date with industry trends, best practices, and emerging technologies in performance marketing. Identify and test new marketing channels and platforms to expand reach and drive performance.

  • Plan, execute, and optimize performance marketing campaigns across various channels, including paid search, display advertising, social media, and affiliate marketing. Who we are looking for:

  • Bachelor Degree or above

  • At least 3-4 years working experiences in B2B marketing experience in growth marketing Agency experience is a plus Strong analytical skills and number sense

  • Solid Knowledge in Google AdWords, FB ads & Google Analytics

  • Familiar with growth marketing and driving user acquisition

  • A problem solver who can work around obstacles and is result oriented

  • Self-starter who can work independently in a timely manner

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