Senior Performance Marketing Manager

Job title: Senior Performance Marketing Manager

About the Role

Join Opendoor as a cross-channel Senior Performance Marketing Manager who owns end-to-end media planning, buying, optimization, and measurement across Paid Social, Video, Audio, Display/Programmatic, Direct Mail, and other local media. You will blend strategy, analytics, and hands-on execution with a bias for AI/automation to scale impact and connect upper-funnel investments to near-term performance and long-term value. You will partner with the Sr. Paid Search Manager and Director of Performance Marketing on blended measurement and cross-channel planning.

What You'll Do

• Lead cross-channel strategy and planning across channels; anchor decisions in digital excellence.

• Manage agencies, contractors, and platform partners: briefs, KPIs/SLAs, rates, QA, and brand safety.

• Build brand through a performance lens; design creative systems that drive efficient reach and downstream outcomes.

• Design and execute a rigorous test-and-learn roadmap; scale winners and codify learnings.

• Own budgets and pacing: forecast, allocate, rebalance; tie spend to acquisition and brand outcomes; report returns and risks.

• Elevate measurement: lead incrementality and geo experiments; contribute to MMM; ensure attribution hygiene; partner with Analytics.

• Improve creative effectiveness: define specs and messaging by channel; accelerate AI-enabled creative production and testing; collaborate with Brand/Creative.

• Apply AI to scale operations: platform AI, scripts/APIs, and LLM workflows for planning, creative ideation, and reporting.

• Strengthen data and tooling: single source-of-truth dashboards; reduce drift; automate planning/reporting/trafficking.

• Communicate and influence: deliver insights to senior stakeholders and align cross-functional teams.

• What We're Looking For

• 7+ years in media planning/buying or performance marketing with deep expertise in digital and strong working knowledge of traditional channels.

• Proven ability to build brand through a performance lens, linking brand media to acquisition and funnel efficiency while protecting quality reach and brand integrity.

• Demonstrated success managing agencies, contractors, and platform partners, negotiating value, and upholding a high execution bar.

• Hands-on AI/automation experience: platform AI features, scripts/APIs, and LLM-assisted workflows for media ops, creative, and analysis; comfort evaluating and integrating new AI tools responsibly.

• Strong analytical toolkit: experimentation, funnel diagnostics, incrementality; BI tools and/or SQL a plus.

• Hands-on familiarity with major platforms and tools; ad servers; GA4; MMPs; MMM providers; lift testing.

• Excellent communication, prioritization, and stakeholder management; thrives in ambiguity; ownership mindset; flexibility.

• Experience in real estate, fintech/proptech, or performance-driven consumer brands.

• Agency and client-side experience.

• Depth in MMM/MTA, geo experiments, and incrementality frameworks; experience shaping a measurement roadmap.

• Comfort bridging brand and performance; collaborate with creative, finance, product, and data science teams.

• Efficiency and impact: CAC/CPA, CPQL, incremental contribution, brand lift, quality reach/frequency.

• Operational excellence: pacing accuracy, testing velocity, creative refresh cadence, workflow automation, QA/brand safety adherence.

• Strategic influence: clear media strategy and durable cross-functional alignment.

• Nice to Have

• Experience in real estate, fintech/proptech, or performance-driven consumer brands.

• MMM/MTA expertise and geo experiments experience.

• Compensation & Benefits

• Salary: not disclosed; benefits not specified.