About this role
Senior Performance Marketing Manager
The day-to-day
- You’ll own the performance of our paid marketing channels from strategy through execution.
This includes:
- Planning and managing paid acquisition campaigns, primarily across Meta and other platforms.
- Developing campaign structures, audiences, offers and retargeting strategies
- Managing and optimising advertising budgets
- Working with our content/creative team to develop and test ad creatives
- Identifying which products, messages and offers should receive more advertising investment
- Improving the journey from ad → landing page → purchase
- Designing and running structured A/B tests
- Analysing campaign and customer data to identify opportunities for growth
- Building reporting around CAC, ROAS, conversion rate, AOV and other key performance metrics
- Scaling campaigns that work and quickly diagnosing those that don't
- Helping Naxa Wellness build a repeatable customer-acquisition system rather than relying on occasional successful campaigns.
The ideal candidate
You should have meaningful hands-on experience running performance marketing for a consumer-facing business.
We'd particularly like to meet you if you:
- Have managed significant advertising budgets yourself
- Have strong hands-on experience with Meta Ads Manager
- Understand Google Ads and paid search
- Can demonstrate campaigns you've grown or optimised using actual performance data
- Understand conversion funnels, attribution, remarketing and creative testing
- Are comfortable making decisions from numbers rather than vanity metrics
- Understand e-commerce or direct-to-consumer customer acquisition
- Can work closely with designers, content creators and other members of a marketing team
- Think commercially about revenue, margins and customer acquisition, and not just impressions and clicks
Check how your CV matches this job