About this role
About the Role Senior Performance Executive will plan and implement paid media campaigns across all relevant biddable media channels to achieve client aims. The role is client-facing, working with external client teams and internal comms, ATL planners, other digital specialists and client servicing to deliver best-in-class performance. What You'll Do
- Be the secondary point of contact for clients within the iProspect performance media team.
- Attend catch ups with internal client teams to stay aware of upcoming campaigns and report on campaign performance.
- Attend and represent the team at regular external and internal client meetings, including status meetings, briefing sessions, campaign reviews, QBRs, etc.
- Attend regular catch ups with priority partners to ensure best-in-class campaigns and identify potential alpha/beta trials.
- Assist with sharing client campaign briefs and seeking input from partners for responses where time allows.
- Ensure timely and accurate delivery of work within your team; may assume responsibilities of more junior members during peak workload.
- Assist in the development of client performance media strategies to define KPIs and strategy.
- Take the initial campaign brief and create best-in-class, practical, accountable plans for delivering business value.
- Develop clear media plans and presentations detailing how client objectives are met through performance channels.
- Ensure plans include rationale to enable client teams to explain nuances.
- Create specific account elements within the campaign (toolkits, creative options, segmentation of audience, ad copy, landing pages, etc.) to match iProspect best practice.
- Review analytics and/or tracking tags for campaign assessment.
- Create additional campaign elements and/or restructure accounts as required.
- Ensure all campaign builds are accurate and aligned with the initial plan; no overspends or delivery errors.
- Monitor daily delivery and regularly optimize campaign elements (segments, creative, landing pages) based on KPIs.
- Provide regular client reporting on schedule; reports should be timely, accurate, literate and insightful.
- Oversee the preparation of timely weekly and post-campaign analyses. What We're Looking For
- Passionate about and engaged with the fast-changing world of performance media and digital marketing.
- Committed to building a career in digital performance marketing.
- Strongly numerate and comfortable manipulating data sets.
- Highly literate with a good understanding of how language is used to communicate to different audiences.
- Commitment to deliver first-class work every time, and never leave a quality issue unchecked.
- Diligence and attention to detail in optimization and reporting.
- Excellent analytical and organizational skills alongside high attention to detail.
- Minimum 2 years' experience in a Performance, social media planning or biddable media / PPC team.
- Good understanding of planning performance campaigns across the various mechanisms, channels and buying models.
- Practical expertise in performance activation on self-service biddable platforms (knowledge of additional tech platforms is an advantage too). Nice to Have
- Knowledge of additional tech platforms is an advantage.