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Senior Performance Executive

Dentsu
Beirut
On-site

About this role

About the Role Senior Performance Executive will plan and implement paid media campaigns across all relevant biddable media channels to achieve client aims. The role is client-facing, working with external client teams and internal comms, ATL planners, other digital specialists and client servicing to deliver best-in-class performance. What You'll Do

  • Be the secondary point of contact for clients within the iProspect performance media team.
  • Attend catch ups with internal client teams to stay aware of upcoming campaigns and report on campaign performance.
  • Attend and represent the team at regular external and internal client meetings, including status meetings, briefing sessions, campaign reviews, QBRs, etc.
  • Attend regular catch ups with priority partners to ensure best-in-class campaigns and identify potential alpha/beta trials.
  • Assist with sharing client campaign briefs and seeking input from partners for responses where time allows.
  • Ensure timely and accurate delivery of work within your team; may assume responsibilities of more junior members during peak workload.
  • Assist in the development of client performance media strategies to define KPIs and strategy.
  • Take the initial campaign brief and create best-in-class, practical, accountable plans for delivering business value.
  • Develop clear media plans and presentations detailing how client objectives are met through performance channels.
  • Ensure plans include rationale to enable client teams to explain nuances.
  • Create specific account elements within the campaign (toolkits, creative options, segmentation of audience, ad copy, landing pages, etc.) to match iProspect best practice.
  • Review analytics and/or tracking tags for campaign assessment.
  • Create additional campaign elements and/or restructure accounts as required.
  • Ensure all campaign builds are accurate and aligned with the initial plan; no overspends or delivery errors.
  • Monitor daily delivery and regularly optimize campaign elements (segments, creative, landing pages) based on KPIs.
  • Provide regular client reporting on schedule; reports should be timely, accurate, literate and insightful.
  • Oversee the preparation of timely weekly and post-campaign analyses. What We're Looking For
  • Passionate about and engaged with the fast-changing world of performance media and digital marketing.
  • Committed to building a career in digital performance marketing.
  • Strongly numerate and comfortable manipulating data sets.
  • Highly literate with a good understanding of how language is used to communicate to different audiences.
  • Commitment to deliver first-class work every time, and never leave a quality issue unchecked.
  • Diligence and attention to detail in optimization and reporting.
  • Excellent analytical and organizational skills alongside high attention to detail.
  • Minimum 2 years' experience in a Performance, social media planning or biddable media / PPC team.
  • Good understanding of planning performance campaigns across the various mechanisms, channels and buying models.
  • Practical expertise in performance activation on self-service biddable platforms (knowledge of additional tech platforms is an advantage too). Nice to Have
  • Knowledge of additional tech platforms is an advantage.

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