Senior Paid Social Executive

About the Role We are seeking a Senior Paid Social Executive to own the end-to-end execution, optimization, and performance of paid social campaigns. You will lead on Meta (Facebook/Instagram) as well as TikTok, Snapchat, LinkedIn, and X, ensuring delivery of campaigns that achieve measurable results. This role blends analytical rigor with creative thinking, client-facing confidence, and mentorship across the team for integrated, cross-channel strategies. What You'll Do

• Plan, activate, and optimize paid social campaigns across Meta, TikTok, Snapchat, LinkedIn, and X.
• Develop and test audience segmentation, creative variations, and bidding strategies to maximize performance.
• Ensure achievement of campaign KPIs (ROAS, CPA, engagement, conversion, reach).
• Monitor daily performance, identify optimization opportunities, and implement actionable improvements.
• Prepare and present detailed campaign performance reports with insights and recommendations.
• Collaborate with Paid Search, Programmatic, and Analytics teams to deliver cross-channel solutions.
• Stay updated on platform innovations, ad formats, and algorithm updates, testing new features when relevant.
• Support in client calls, quarterly reviews, and strategic discussions with internal stakeholders.
• Mentor junior paid social executives to ensure quality and consistency in campaign delivery. What We're Looking For
• 2–4 years of hands-on experience in paid social campaign management, preferably in an agency environment.
• Strong expertise in Meta Ads Manager, with working knowledge of TikTok Ads, Snapchat Ads, and LinkedIn Campaign Manager.
• Proficiency in campaign analytics, tracking, and attribution across multiple platforms.
• Strong Excel and data visualization/reporting skills (e.g., Data Studio, Power BI, or similar).
• Experience working with dynamic ads, pixel implementation, and conversion tracking.
• Excellent organizational and multitasking abilities, with strong attention to detail.
• Client-facing experience with confident communication and presentation skills.
• Proactive mindset with curiosity for creative testing, data analysis, and emerging paid social trends.