About this role
Digital Reach Agency is a full-service digital marketing agency for B2B SaaS & Tech companies. We’re an enthusiastic, open-minded team of compassionate and talented people. Our company prides itself on the amazing people who are a part of our team – employee well-being is our priority, our work matters to us, we foster growth & learning in the workplace, and we have implemented initiatives to ensure we’re engaging our team and empowering every member to succeed.
Role overview
We're hiring a part-time contract Senior Search Strategist to manage Google Ads and Microsoft Ads (Bing) for B2B lead generation, with budgets over $100k+ per month. The role is measured on outcomes: CPL, MQLs, SQLs, and pipeline.
What you'll do
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Manage Google Ads and Microsoft Ads (Bing) campaigns
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Optimize campaigns to CPL, MQLs, c/MQL, SQLs, and pipeline.
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Identify and eliminate wasted spend and optimization opportunities to improve CTR, landing page conversion rate, etc.
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Manage budgets and pacing to hit targets.
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Maintain a hypothesis testing log of ongoing experiments and results
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Set up and maintain tracking in GA4 and Google Tag Manager.
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Weekly, monthly, and Quarterly reporting on performance against Leads, CPL, MQL, SQL and pipeline targets.
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Ensure campaign structure, targeting, bidding, budgets, and messaging align with best practices
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Weekly optimizations to ensure campaign performance improves MoM
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Requirements
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7–10 years of PPC experience.
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Experience managing budgets over $100k per month.
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B2B lead generation experience.
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Google Ads and Microsoft Ads (Bing).
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GA4 and Google Tag Manager.
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Track record of optimizing to MQLs, SQLs, and pipeline.
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Track record of eliminating wasted spend and hitting targets.
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Currently leveraging AI to identify inefficiencies, inform optimizations, and increase the speed and quality of output.
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Extremely detail-oriented.
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Incredibly proactive and take ownership of outcomes, not just inputs
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Nice to have
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B2B SaaS experience.
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Salesforce (SFDC) experience
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Benefits
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Hourly: $60-$85/hour
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Hours: 40-50 hours per month