Senior Optimisation Manager (POD Lead)

Job title: Senior Optimisation Manager (POD Lead)

About the Role The purpose of this role is to lead and manage the implementation and execution of CRO strategies and the day-to-day communication with clients to help achieve their goals. Introduction to the dentsu Optimisation & UX team — we are part of one of the world's largest digital-first end-to-end media agencies, offering CRO & UX to top companies. We operate as a smaller agency within a large network, giving you the security of a big group with the autonomy of an independent agency. You will lead CRO & UX projects for clients including Specsavers, Asda, Dr Martens, Honda, Pets at Home, People’s Postcode Lottery, Jurys Inn and more.

What You'll Do

• Lead a team of CRO & UX Specialists, including Strategists, Designers, Data Analysts, Researchers and Developers, with responsibility for resource management and direct team leadership; support from experts in Data, Design, Research and Development means you don’t need to be expert in every discipline.
• Oversee a portfolio of client accounts, guiding teams to ensure clients receive value and that strategies align with long-term objectives.
• Review your teams’ client strategies, including A/B testing, page/journey redesigns, optimisation of the acquisition journey and site speed.
• Be accountable for clients, identifying threats and delivering solutions to keep clients happy and investing in our services.
• Lead annual, quarterly and monthly reviews for clients, communicating success of optimisation programmes to senior stakeholders.
• Instill a culture of evidence-based website optimisation using quantitative and qualitative methods.
• Direct resource planning for your team, working with Strategists to set deadlines and prioritise activity.
• Build relationships with wider agency teams (PPC, SEO, Social, Affiliates, Analytics) to enable collaboration.
• Find areas for revenue growth, increase client investment, or cross-sell with the sales team.
• Organise and deliver training sessions for all team members.
• Analyse our proposition and innovate to keep CRO at the forefront of the market.

What We're Looking For

• Direct management experience including creating and following personal development plans.
• Comprehensive knowledge of CRO and UX, including A/B testing, personalisation and UX projects.
• Excellent communication skills, with the ability to lead difficult client calls/meetings at short notice and steer them to actionable conclusions.
• Ability to mentor and coach your team on CRO and instil a desire for continuous learning and development.

Compensation & Benefits

• This is a permanent role.
• Location: London or Manchester with flexible working arrangements.
• Competitive salary with a tailor-made benefits package.
• Inclusion and Diversity: we embrace diversity and inclusion; we welcome applications from all individuals and strive to provide an inclusive and respectful environment.