Senior Officer, Digital Marketing

Senior Officer, Digital Marketing at CREM

Location: Lagos Employment Type: Full-time Work Location: In person

Role Summary

• CREM is seeking a skilled and results-oriented Senior Officer, Digital Marketing to drive our digital presence, lead campaign execution, optimize online performance, and support client growth initiatives.
• You will help to grow our brand, generate leads, and expand the reach of our services via digital channels.

Key Responsibilities

• Develop, implement, and monitor comprehensive digital marketing strategies in line with CREM’s business goals.

• Plan and execute digital campaigns (social media, email, paid search/ads, content marketing, SEO/SEM).

• Manage and optimize paid media spend (Google Ads, Meta Ads, etc.) to achieve ROI targets.

• Oversee content creation: blogs, social graphics, video/scripts where needed, newsletters.

• Maintain and optimize CREM’s website, landing pages, and user journeys for conversion and performance.

• Monitor & analyze metrics: website traffic, lead generation, campaign performance, user engagement; prepare regular reports and optimizations.

• Collaborate with internal teams (L&D, Consulting, Operations, Design) to ensure alignment and consistency in brand messaging and digital presence.

• Stay updated with digital marketing trends, tools and competitive landscape, implementing best practices.

• Manage budgets for digital campaigns; ensure timely delivery and accountability.

• Mentor/guide junior digital team members or contractors as needed.

• Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business Admin, or related field. Advanced qualifications or certifications (Google Ads, Facebook Blueprint, HubSpot, etc.) are a plus.

• Minimum 2-3 years experience in digital marketing, with proven experience managing campaigns with measurable outcomes.

• Hands-on experience with SEO/SEM, paid advertising platforms (Google, Meta, LinkedIn etc.), email marketing, content strategy.

• Strong analytical skills; ability to work with tools (Google Analytics, Facebook Insights, etc.) to draw insights & make recommendations.

• Excellent writing, presentation & communication skills.

• Ability to plan, prioritize, and manage multiple campaigns/projects simultaneously.

What We Offer

• Remuneration: Very Attractive.
• Opportunities to work on diverse client projects across sectors (corporate, MSMEs).
• Access to CREM’s learning and development resources and e-learning platform.
• Opportunity to influence digital strategy at an organisational level.
• Dynamic and innovative working environment.

Application Closing Date

31st October, 2026.