About this role
Senior Media Strategist
Aiben Properties (AIBEN Investment and Properties Limited) is a prominent Nigerian real estate development and investment company. Established in 2011, the firm delivers residential, commercial, and luxury resort developments, primarily across Abuja and Lagos.
Senior Media Strategist
- Job Type Full Time
- Qualification BA/BSc/HND
- Experience
- Location Abuja
- Job Field Media Production and Entertainment
RESPONSIBILITIES
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MEDIA STRATEGY & PLANNING
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Develop and implement an integrated media strategy aligned with the company's marketing goals and sales targets for various property portfolios.
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Identify optimal media mixes across digital (social media, search, programmatic) and traditional channels (print, broadcast, OOH) to reach high-net-worth individuals, diaspora investors, and local homebuyers.
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Conduct market research and audience analysis to define key buyer personas for each project (eg, luxury, affordable, commercial
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CAMPAIGN EXECUTION & MANAGEMENT
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Oversee the planning, buying, and execution of all media campaigns. ensuring they are delivered on time and within budget.
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Manage and negotiate media vendor relationships and all media buying activities.
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Lead the creative development and content production for campaigns. ensuring brand consistency and compelling storytelling
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Build, manage, and optimize paid media campaigns, including but not limited to Meta Ads. Google Ads, and Linkedin, with a strong focus on ROI and lead generation
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PERFORMANCE ANALYSIS & REPORTING
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Track, measure, and report on all campaign performance against defined KPIs and ROL
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Leverage analytics to provide actionable insights, continuously optimizing campaigns for maximum impact and efficiency.
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Develop and present weekly and monthly strategic performance reports to senior management and stakeholders.