About this role
Company Description
Homzmart is Egypt's marketplace for furniture and home goods, connecting customers with the manufacturers, brands and workshops that make them. We own the full experience from discovery through to delivery.
Job Description
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Build, structure and optimise campaigns across Meta and TikTok
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Manage daily pacing against monthly budget and respond to performance anomalies
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Run a weekly creative testing cadence and brief creative accordingly
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Maintain account hygiene across audience exclusions, event quality, Conversions API and pixel integrity
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Report against paid GMV, ROAS and cost per acquisition
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Coordinate across paid channels to avoid overlap and cannibalisation
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Feed onsite and creative insight back into campaign strategy
Qualifications
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3 to 5 years buying on Meta, with TikTok experience
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Independent ownership of significant monthly media spend
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Strong command of attribution, incrementality and measurement limitations
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Proven ability to brief and evaluate creative on performance
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Fluency working from measured data rather than platform reported figures
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Preferred
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E-commerce or marketplace experience
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Server-side tracking implementation
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Multi-account or multi-brand experience