About this role
Job title: Senior Marketing Specialist, Taiwan
About the Role Solventum is a new healthcare company with a long legacy of solving big challenges. As a Senior Marketing Specialist for Taiwan, you will lead market insights, strategy, product launches, and branding to accelerate growth in the local dental market while aligning with global and APAC goals.
What You'll Do
- Conduct market analysis, customer segmentation, and competitive intelligence to inform strategy; leverage insights from dental professionals, distributors, and KOLs to optimize marketing effectiveness.
- Develop and execute the annual and long-term marketing plan for the Taiwan dental market, translating global and regional strategies into strong local execution.
- Lead new product launches (NPI) and manage the existing portfolio; ensure sales teams are equipped with high-impact clinical and marketing collateral.
- Lead the rebranding transition from 3M Healthcare to Solventum across all marketing touchpoints; drive brand awareness and ensure brand consistency with global guidelines.
- Manage the local marketing budget with strong ROI discipline; define KPIs and track campaign performance, brand health, and business impact; oversee external agencies as needed.
- Act as the key marketing partner to the Taiwan Sales team to identify market gaps and empower the sales team with tools to drive demand generation and commercial excellence.
- Collaborate closely with APAC regional marketing team and global stakeholders to ensure Taiwan’s market needs are represented and campaigns are localized effectively.
What We're Looking For
- Bachelor’s degree in Marketing, Business, or Life Sciences; 10+ years of marketing experience in the Dental or Healthcare/Medical Device industry.
- Strong strategic marketing capability with hands-on execution experience; experience in brand management or corporate rebranding.
- Fluent English (written and verbal) to collaborate with APAC regional and global teams.
- Deep understanding of the Taiwan dental/healthcare market ecosystem, procurement behaviors, and regulatory environment.
- Strategic thinking with execution discipline and an analytical, data-driven mindset.
Nice to Have
- Experience managing premium or professional brands in healthcare (medical, dental, pharma).
- Experience in multinational companies or matrix organizations.
- Strong cross-functional collaboration experience with sales and regional/global stakeholders.
Compensation & Benefits
- Competitive pay and benefits; relocation assistance may be authorized.
- Travel may include domestic or international; hybrid work arrangement (Taipei, Taiwan) with in-office presence required ~3 days per week.
- Solventum supports well-being programs and a privacy-conscious recruitment process.