About this role
- Develop and implement marketing strategies that support business growth and increase sales.
- Manage and grow the company’s social media platforms.
- Develop creative content, campaigns, and marketing ideas.
- Plan, launch, manage, and optimize Media Buying campaigns.
- Generate qualified leads and continuously improve lead quality.
- Analyze customer behavior, market trends, and competitors to identify new business opportunities.
- Develop new marketing initiatives to increase brand awareness, customer acquisition, and sales.
- Work closely with the Sales team to improve lead conversion and identify customer needs.
- Track marketing performance and use data to improve campaigns and results.
- Identify new channels, platforms, and opportunities that can help the company reach more potential customers.
- Continuously propose and implement ideas that can improve the company’s marketing, customer reach, and overall business performance.
Requirements
- 3–5+ years of experience in Digital Marketing, Social Media, Media Buying, or a similar role.
- Proven experience in Lead Generation and Performance Marketing.
- Strong hands-on experience with Meta Ads / Business Manager.
- Strong content creation and copywriting skills.
- Good knowledge of Photoshop, Illustrator, Canva, or similar design tools.
- Strong analytical and strategic thinking skills.
- Ability to understand business objectives and translate them into effective marketing actions.
- Strong communication and problem-solving skills.
- Results-oriented mindset with a clear focus on generating leads, improving conversion, and supporting sales growth.