Senior Marketing Manager (FMCG)

Senior Marketing Manager (FMCG)

About the Role

We are seeking an experienced Senior Marketing Manager to lead brand development, product launches, consumer engagement, and marketing strategy for a packaged food business.

What You’ll Do

• Lead brand development and product launches across multiple packaged food categories.

• Manage creative, media, research, digital, and activation agencies.

• Coordinate consumer research, packaging, and field marketing activities.

• Manage marketing budgets, performance reporting, and campaign effectiveness.

• Drive consumer awareness, product trials, and repeat purchases.

• Build and manage a lean, effective marketing team.

• Travel regularly to key markets across Nigeria.

• What We’re Looking For

• Bachelor’s degree in Marketing, Business, or a related discipline.

• 8–12 years of FMCG marketing experience.

• Strong experience in Nigerian packaged food, preferably seasonings, snacks, breakfast products, or related categories.

• Proven track record in product launches, brand growth, and consumer engagement.

• Practical knowledge of Nigerian general trade and regional consumer preferences.

• Experience managing agencies, marketing budgets, digital campaigns, and field activations.

• At least 3 years of experience managing brands, launches, agencies, or marketing teams.

• Postgraduate or professional qualifications are an advantage.

• Not for: Candidates without relevant FMCG experience, particularly in packaged food marketing.

• Apply if: You have successfully launched and grown consumer brands and can demonstrate strong marketing leadership and commercial results.