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Senior Marketing Manager
Claysys
onsite
Kochi, India
About this role
Senior Marketing Manager
Job Summary
Job Position: Senior Marketing Manager
Experience: 10-15 Years
Location: Kochi, India
Department: Digital Marketing
Domain: Digital Marketing
Job Description:
Key Responsibilities
- Develop and execute overall marketing strategies aligned with business goals
- Plan and oversee multi-channel campaigns (Digital, Offline, Events, Partnerships, etc.) through internal teams
- Build structured US Market Lead Nurturing workflows
- Improve lead quality and conversion rates across industries
- Define conversion messaging, positioning, and value propositions tailored to each business vertical
- Work closely with sales, digital marketing and business teams to improve lead-to-deal conversion
- Analyze funnel performance and identify bottlenecks in acquisition and nurturing stages
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