About this role
Senior Marketing Manager
Job Summary
Job Position: Senior Marketing Manager
Experience: 10-15 Years
Location: Kochi, India
Department: Digital Marketing
Domain: Digital Marketing
Job Description:
Key Responsibilities
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Develop and execute overall marketing strategies aligned with business goals
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Plan and oversee multi-channel campaigns (Digital, Offline, Events, Partnerships, etc.) through internal teams
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Build structured US Market Lead Nurturing workflows
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Improve lead quality and conversion rates across industries
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Define conversion messaging, positioning, and value propositions tailored to each business vertical
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Work closely with sales, digital marketing and business teams to improve lead-to-deal conversion
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Analyze funnel performance and identify bottlenecks in acquisition and nurturing stages
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Create scalable systems for follow-ups, remarketing, and relationship building
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Run strategic experiments to improve ROI and customer acquisition efficiency
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Ensure alignment between marketing efforts and revenue outcomes
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What We’re Looking For
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10 years of experience in Marketing Strategy, Business Marketing, or Growth Planning
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Experience handling US market leads and nurturing workflows
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Strong understanding of marketing funnels and lead lifecycle management
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Ability to think strategically beyond just ad execution
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Experience working across different business models (Healthcare, Real Estate, SaaS preferred)
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Strong communication and business storytelling skills
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Analytical mindset with focus on performance and ROI
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Leadership ability to coordinate with internal digital teams
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Self-driven, business-focused, and ownership mentality
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Ability to focus on planning, lead nurturing, strategy, and business growth.
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ClaySys is an equal opportunity employer. We celebrate diversity and are committed to building a versatile environment for all our employees.