Senior Marketing Manager

Senior Marketing Manager

remote type

Flex Commuter / Hybrid

locations

China - Shanghai

time type

Full time

posted on

Posted Today

job requisition id

R-251616

Career Category Marketing

Job Description

Responsibilities

• Strategy development

• Develop brand marketing strategies and lead the development and execution of the integrated brand plan.

• Develop end-to-end solutions for bone products, with a particular focus on brand patient support programs and closed-loop ecosystem building for osteoporosis patients.

• Ensure the successful launch of brand by driving business performance, improving brand awareness, and building business team capabilities.

• Develop pricing/access strategy in both self-pay stage and reimbursement stage.

• Manage budgets and define clear metrics to measure the success of promotional programs.

• Develop brand digital strategy across patient support and education, long-term patient management, and HCP engagement.

• Customer engagement and development

• Develop a deep understanding of KOL, key prescriber, and specialist needs.

• Engage KOLs and medical societies in in-depth academic discussions and provide professional recommendations on effective approaches to building a patient care ecosystem.

• Map the medical society landscape and its future evolution, identifying priority areas for investment and education to strengthen Amgen and brand reputation while advancing patient care in non-orthopedic and osteoporosis management areas.

• Translating strategy into action plans

• Implement effective marketing strategies and translate the brand plan into programs and actionable plans.

• Ensure compliant implementation of non-orthopedic marketing activities.

• Effectively capture market insights and leverage key industry information and market knowledge to build competitive advantage in the marketplace.

• Develop promotional campaigns, messages, programs, and sales tools; prepare the market to maximize the effectiveness of future field selling teams; guide strategic decisions and ensure flawless execution of promotional campaigns and programs.

• Demonstrate a patient-centric mindset and continuously identify ways to create value for patients through patient support programs.

• Ensure brand integrity across orthopedic and non-orthopedic segments.

• Cross-functional collaboration and integration

• Integrate Medical, Value & Access, Sales, and SFE plans into the brand plan and lead cross-functional alignment to establish the brand as a preferred option for osteoporosis specialists and patients in China.

• Work closely with the BAI lead and cross-functional partners to monitor brand performance and identify business opportunities.

• Communicate local market requirements to global and regional brand teams and help global product teams understand local market realities.

• Partner with international product and brand teams to adapt and implement global brand ca