About this role
About the Company
A leading company in fashion and apparel. The brand is built on hyper-individualism: it curates aesthetics and drives culture rather than just selling clothes. Hiring is managed by Reference Agency.
About the Role
We are looking for a “Growth Architect” who can move between high-level brand strategy and hands-on, viral storytelling. You will own brand voice, the marketing budget, and the performance of every campaign, and you will be accountable for ROI across organic and paid channels.
Key Responsibilities
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Brand Strategy: Develop and protect the brand’s voice and visual identity across all platforms.
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Growth & Budgeting: Manage the marketing budget and prioritize ROI through a mix of organic content and performance-driven paid ads.
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Trend Forecasting: Use AI-driven insights to predict micro-trends and align the marketing calendar with upcoming product drops.
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E-Commerce Optimization: Oversee the customer journey on the website, optimizing for conversion and retention.
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PR & Influencer Marketing: Build and execute influencer marketing campaigns, and grow the network of influencers and content creators.
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Performance Marketing: Produce weekly reports on campaigns across all platforms, covering results, insights, and next actions.
Requirements
Requirements
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3+ years of experience in digital marketing
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Fluent English communication (written and spoken)
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Strong Excel and spreadsheet skills
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Analytical and problem-solving ability
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Fast learner who adapts quickly
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Proven ability to grow a network of influencers and content creators
Skills
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Digital Marketing, Paid Social Advertising (Meta, TikTok), Google Analytics (GA4)
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Marketing Budget Management, ROI / ROAS Optimization
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Brand Strategy, Content Strategy, Social Media Strategy
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Influencer Marketing, Creator Partnerships
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E-commerce Optimization, Conversion Rate Optimization (CRO)
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Trend Forecasting, AI Marketing Tools
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Excel / Google Sheets, Performance Reporting
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Analytical Thinking, Adaptability
Benefits
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Competitive salary
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Medical insurance
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Flexible working hours
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Full-time hybrid setup (remote / on-site)