About this role
About the Role
We are looking to hire a Senior Marketing Manager who will be responsible for leading the strategic direction, brand growth, and revenue-driven marketing performance of the Motors division. This role drives market leadership across passenger vehicles, commercial vehicles, and aftersales while ensuring strong alignment with sales, network development, and group strategy.
- Tasks and Responsibilities
- Develop and execute annual marketing strategy aligned with revenue targets.
- Position Mikano Motors as a premium, authorized 3S (Sales, Service, Spare Parts) dealership group.
- Lead all ATL, BTL, and experiential activations.
- Oversee production of Online campaign, Reels, Radio, Outdoor, Social & Digital content, Showroom branding
- Lead all vehicle launches, develop pricing communication strategy in collaboration with Sales and coordinate with OEM partners on brand assets and guidelines.
- Support dealership marketing plans nationwide, standardize showroom branding and customer journey
experience
- Increase service retention, promote genuine spare parts, design service campaigns (maintenance
- packages, warranty extensions).
- Oversee CRM strategy integration with Sales, improve, lead response time, conversion tracking, customer
- lifecycle communication, use data analytics to inform budget allocation.
- Create dashboards for weekly performance reporting
- Manage annual marketing budget efficiently.
- Evaluate and manage agencies, production houses, and media partners.
- Build and mentor high-performing marketing team.
- Drive accountability and performance culture.
Requirements
- Bachelor’s degree in marketing, or related fields.
- Minimum 8+ years Automotive marketing.
- Strong understanding of Nigerian automotive landscape.
- Proven experience in performance marketing and revenue attribution.
- Experience managing multi-million-dollar budgets.
- Strong leadership and stakeholder management skills.
Job Details
Employment Type
Full-time
Work Type
On-site