About this role
Senior Marketing & Category Development Manager
Assago, MilanHybrid Working Please note: this is a fixed-term position. Let's Talk About YouYou’re ambitious, but you want a career with purpose—we love that. You’re up for a challenge and ready to write the next chapter of your career story with a great group of encouraging colleagues. You want to make your mark and let your personality shine. Well, if you’re interested in our role, this might be your next step! We are looking for an experienced Snr Marketing & Cat Dev Manager to join Edgewell Personal Care – a global consumer goods business with a portfolio of over 25 brands (Wilkinson Sword, Schick, Hawaiian Tropic, Carefree, Bulldog Skincare for Men, Jack Black and recently acquired Cremo Grooming… just to name a few!). Now, Let’s Get Down to Business If there’s one thing, you’ll get here at Edgewell, it’s a collaborative group full of likeable, diverse and nurturing colleagues. They’re an inspiring bunch. Here’s a sample of what you’ll get up to: -Marketing Planning: Develop strategic and operational marketing plans for Italy and Spain, partnering with the Head of Marketing & Cat Dev and the Brand Strategy International team. -Local Market Activation: Manage the assigned brand and product portfolio — positioning, technical, supply and logistics — in partnership with commercial teams. -Market Analysis: Turn market data (Nielsen, Kantar, ad hoc research) into growth proposals and corrective actions, run retail pricing and comparative analyses, and monitor competitor activity. -Communication & Execution: Shape Wilkinson’s communication strategy — write creative briefs (digital, social, PR, copy adaptations) and assess agency proposals to develop compelling materials. -Markets Ambassador: Build strong ties with the Brand Strategy International team to adapt the brand strategy locally, while championing local needs and challenges back to the international team. -Budget: Track Advertising & Promotion spend for your categories, supporting the commercial and category teams in Italy and Iberia. -Category Reviews: Lead assigned category and innovation reviews •Trade Story: Build customer-facing presentations grounded in analysis and actionable recommendations. •Growth Strategy: Grow categories and brands through effective execution of the 4Ps. -Customer Partnership: Act as a strategic partner to customers, developing joint initiatives rooted in buyer and consumer insight. -Performance Management: Set clear performance targets and