Senior Manager, Ticketing Strategy & Analytics

Job title: Senior Manager, Ticketing Strategy & Analytics

About the Role The National Hockey League (NHL) is seeking a Senior Manager, Ticketing Strategy & Analytics to join the Club Services & Strategy team as a key analytics leader. You will derive data-driven insights to optimize primary and secondary market ticketing performance and support strategic growth across all 32 Clubs. You will translate complex data into clear, actionable recommendations for senior leadership and collaborate with Clubs to drive revenue and efficiency.

What You'll Do

• Analyze League and Club fan (BLADE) data to identify trends, behavioral patterns, and growth opportunities.
• Interface directly with NHL Clubs to assess fan data, provide club-specific insights, and support data-driven decision-making.
• Lead analytics to identify revenue-generating opportunities and performance efficiencies.
• Lead the buildout and ongoing enhancement of Tableau dashboards, reporting suites, and analytic frameworks used by Clubs and League executives.
• Support and refine data flows into the NHL’s internal ticketing data warehouse.
• Translate complex quantitative findings into compelling narratives, visualizations, and business recommendations.
• Oversee analytics related to leaguewide primary and secondary market performance, including pricing, demand forecasting, yield optimization, and consumer behavior trends.
• Provide executive-ready insights that inform the League’s ticketing strategy, premium seating initiatives, and cross-Club benchmarking.
• Ensure the quality, consistency, and reliability of all reporting outputs.

What We're Looking For

• A four-year degree in a relevant area from a college or university.
• 5-7 years of work experience in data strategy, analytics, or business intelligence, preferably within a major professional or collegiate sports team or league (NHL, MLB, MLS, NBA, NFL, NCAA); industry experience is not required.
• Proven experience leading high-visibility analytics initiatives that supported executive or C-suite stakeholders.
• Strong technical proficiency including:
• Advanced Tableau skills, including dashboard development and visualization best practices
• Strong Excel and PowerPoint skills
• Intermediate-to-advanced SQL proficiency
• Experience with Python or R preferred
• Familiarity with fan data platforms, CRM systems, or ticketing data ecosystems a plus
• Required Skills:
• Exceptional analytical, problem-solving, and critical-thinking skills
• Ability to distill complex data into simple, actionable insights for senior leadership
• Strong interpersonal skills with the ability to influence cross-functional teams and build trusted partnerships
• High attention to detail, strong organizational skills, and the ability to manage multiple projects
• Proactive, adaptable, and motivated to independently acquire and absorb knowledge, skills, and emerging techniques
• Ability to maintain discretion, confidentiality, and professionalism when handling sensitive information
• Ability to travel periodically (domestic and international) and work non-standard hours as needed

Nice to Have

• Python or R experience is preferred for statistical modeling, automation, or data manipulation.

Compensation & Benefits

• Time to Recharge: PTO including paid holidays, vacation, personal and sick days, plus an extra day off for your birthday.
• Health benefits: Comprehensive health benefits for employees and eligible dependents effective on day one; NHL subsidizes a large portion of health costs, resulting in minimal cost for medical, dental, and vision coverage.
• Employee Assistance Program (EAP) for mental, physical, and financial health, confidential and at no cost.
• Digital wellness resources with courses on sleep, movement, and focus; confidential and at no cost to employees.
• Childcare Leave: Primary caregiver entitled to up to 12 weeks of paid leave; non-primary caregivers up to 6 weeks of paid leave, to be taken within the first 6 months following birth/adoption/placement.