Senior Manager Sports Marketing, Training

Adidas

Purpose & Overall Relevance for the Organization:

Manage the Training category portfolio & activations; Scout, Secure and Activate the best multi-sports asset portfolio to support the overall Brand Mission: Be the Best Sports Brand in the World

He/she will achieve this mission by:

• Creating Training Sports Marketing Vision for GCA and provide input on Social Media Brand Communication
• Executing and managing annual sports marketing plan with global objectives which is locally relevant, and supports the GCA business plans
• Consistently and creatively communicating brand messages, values, and image
• Developing and optimizing partnerships within GCA

Key Responsibilities

• Support the development of sports marketing strategies and plans for trainingcategories aligned with GCA business strategies and in line with global guidelines.
• Working closely with the team to design comprehensive Sports Marketing Vision for GCA Plan + Annual Sports Marketing plans with detailed MWB spend allocations (e.g. product costs, race and event sponsorship, etc.)
• Responsible for the effective application / implementation of contractual rights granted on the local level
• Scout and activate Training category assets, (e.g. athletes/gym partners/etc); maximize brand exposure through the partnership
• Develop activation plan for Training Events and sponsored facilities/locations; working closely and aligning with seasonal campaigns with strong focus on consumer activation and adidas focus topics (i.e. CRM, digital / social media etc).
• Develop a mid / long term strategic plan with training community in the local market in close cooperation with Senior Managers
• Working with Product & Marketing teams, support all major product initiatives via External Partners, Social Media, Events, etc.
• Develop and drive unique marketing activities that support the business goals
• Manages product and service plans and leads team to provide world class/best in class service to assets
• Manage Sports Marketing Working Budget for assigned category
• Negotiate and executes contracts, strategic alliances, events, product procurement, delivery, service to and the assets.
• Work closely with Finance, Legal, and Operations on processes to service our assets effectively and accurately
• Develop the procedures and systems to control and track the distribution of promotional products

KPI:

• Effective use of assigned budget
• Manage execution and close year at budget
• Brand value index for Event and Competition is increasing

Knowledge, Skills and Abilities:

• 10 years of experience in marketing required.

• Bachelor degree required and advanced degree in business or related fields preferred

• A passion for and an understanding of Sports, esp. Training category

• Experience on working with Sports Associations and Race Organizers

• Strong communication, influence skill and leadership

• Strong project management skill

• Good Interpersonal skills

• Good analysis and computer skill

• Microsoft Office: Advanced

• English: Advanced

• Local Language: Fluent

• At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

• Culture Starts With People, It Starts With You –

• By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:

• Senior Manager Sports Marketing, Training

Brand:

Location

Shanghai

TEAM:

Brand Management & Communications

State:

SH

Country/Region:

CN

Contract Type:

Full time

Number:

549781

Date:

Sep 22, 2026