Senior Manager, SKA Marketing

Senior Manager, SKA Marketing

The North Face EMEA is looking for an exceptional Senior Manager, Strategic Key Accounts Marketing to join our Marketing Team in Stabio, Switzerland.

Live the Brand

The North Face is the premier exploration company in the world. We spark curiosity. We dare to disrupt. We create communities. And we lead with integrity. We are a community of explorers and are constantly looking for new ideas, places and people to connect with.

Let's Talk About The Role

The Senior Manager, Strategic Accounts Marketing, leads the marketing agenda for The North Face's Strategic Key Accounts (SKAs) across EMEA. The role sets the strategic direction for account marketing, drives profitable and sustainable growth, and ensures marketing plans are aligned with brand priorities and commercial objectives.

Working across Sales, Product and Marketing, the role owns account marketing planning, manages senior stakeholder relationships, and leads a team responsible for delivering integrated marketing solutions.

Key Responsibilities

• Set and own the long-term account marketing strategy for Strategic Key Accounts across EMEA.

• Lead the seasonal cross-functional GTM planning process with Sales and Product across all key milestones.

• Ensure account marketing plans are integrated into the wider marketing mix and support brand and commercial goals.

• Direct the use of marketing tactics and channels to drive brand awareness, engagement and conversion.

• Review account and campaign performance, adjusting plans and priorities based on results.

• Own the Strategic Accounts Marketing budget, managing investment to ROI and financial targets.

• Manage senior relationships with account partners, acting as the marketing lead and escalation point.

• Lead internal communication with senior leadership, promoting the work and visibility of the Strategic Accounts Marketing team.

• Align internal stakeholders and drive execution across functions.

• Improve processes, ways of working and team effectiveness.

• Lead and develop the Strategic Accounts Marketing team.

• Skills for Success

• University degree in Marketing or Business.

• 6+ years of marketing experience in the sporting goods/outdoor or lifestyle industry.

• Track record of building and delivering marketing plans with major retail, wholesale or marketplace partners.

• Strong commercial acumen and business understanding.

• Solid understanding of marketing performance drivers and how to optimise them.

• Experience managing budgets and delivering measurable results.

• Proven stakeholder management and influencing skills at senior level.

• People management and team leadership experience.

• Strong digital and retail marketing knowledge.

• Strong planning, organisational and communication skills.

• Fluent in English. Additional European languages are an advantage.

• What's in it for you?

• Be part of iconic lifestyle brands

• Join a multi brand and multi countries organization to drive you career forward

• International and challenging working culture

• On site gym offering health and well-being initiatives

• Discount 50% on all VF brands

• Subsidized canteen as well as break out areas offering complimentary hot drinks

• Free to Be, Inclusion & Diversity

• As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

• If you like what you have read and want to join our team then we would like to hear from you!

• About Us

• With 40 years in the outdoor industry, The North Face is the premier supplier of authentic, innovative and technologically advanced exploration apparel, footwear, equipment and accessories. We look for employees who help us stay on the cutting edge with their creativity and innovation.

• If this sounds like you, take a look through our open opportunities. We are an Equal Opportunity Employer.

• VF Diversity Vision Statement

• VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.

• VF is an equal employment opportunity employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.

• VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations.

• VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations.