About this role
Senior Manager, Retail Marketing, Target
On-Site
WeAreParamount on a mission to unleash the power of content… you in?We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.
Overview: You are the primary architect of the "Total Store" experience for Paramount’s brands and franchises. Your goal is to create a seamless shopper journey where fans can discover products in every department—from apparel and home décor to toys and food—all supported by a unified, high-impact marketing strategy.
Responsibilities include but not limited to: Cross-Category Strategy: Lead "Total Store" marketing initiatives. When a major franchise has a theatrical or streaming milestone, you ensure the marketing strategy connects disparate departments (e.g., linking a toy launch to themed apparel and home goods). Joint Business Planning (JBP): Partner with internal sales and licensing leads to develop and present "marketing-first" pitches to retail buyers while aligning and delivering on budget. You are tasked with securing premium real estate, such as "shop-in-shops," permanent branded environments, and front-of-store "power squares." Retail Media Management: Strategize and execute full-funnel campaigns within the retailer's digital ad network. You manage a diversified budget to capture various shopper intents—usin