Senior Manager of Digital Campaigns, Institutional Fundraising

Senior Manager of Digital Campaigns, Institutional Fundraising

Salt Lake City, UT

Reqid: PRN46480B

Job Category: Administrative

Job Type: Full Time

Job Shift: Day

Details

Open Date 10/13/2026

Requisition Number PRN46480B

Job Title Advancement Management

Working Title Senior Manager of Digital Campaigns, Institutional Fundraising

Career Progression Track M00

Track Level M4 - Senior Manager

FLSA Code Administrative

Patient Sensitive Job Code? No

Standard Hours per Week 40

Full Time or Part Time? Full Time

Shift Day

Work Schedule Summary

Mostly during the day. Some nights and weekends for event coverage.

VP Area President

Department 00702 - Development Services

Location Campus

City Salt Lake City, UT

Type of Recruitment External Posting

Pay Rate Range $56,648 - $67,000

Close Date 11/14/2026

Priority Review Date (Note - Posting may close at any time)

Job Summary

The Senior Supervisor, Digital Fundraising Campaigns serves as the strategic lead for digital fundraising communications across the University of Utah’s Annual Giving program. This position is responsible for developing and executing comprehensive digital engagement strategies that support fundraising goals through email marketing, text messaging, paid media, and other digital channels.

The Senior Supervisor oversees the planning, performance, and optimization of all annual giving email campaigns, ensuring a cohesive donor experience across direct mail, social media, crowdfunding, paid advertising, and broader annual giving initiatives. This position supervises the Email Marketing Manager and serves as the division’s subject matter expert for digital fundraising technologies, analytics, audience segmentation, campaign optimization, and industry best practices.

Working closely with the Associate Director of Campaigns and Communications, the Associate Director of Online Giving, and campus partners, this role develops integrated communication calendars, manages digital fundraising performance, and ensures campaigns are strategically layered to maximize donor engagement while minimizing donor fatigue.

Please note, the posted salary range reflects the compensation range within which we will make an offer. Offers are determined based on qualifications, skills, and experience. Placement at the top of the range is reserved for candidates who demonstrate exceptional qualifications and experience directly aligned with the role.

Responsibilities

• Digital Fundraising Strategy & Campaign Planning

• Develop and execute the annual digital fundraising strategy for Annual Giving campaigns, aligning efforts with institutional fundraising priorities and donor engagement goals.

• Create and maintain strategic annual communication calendars for central Annual Giving and partner campus fundraising programs.

• Build campaign email cadence strategies that support fundraising objectives while ensuring coordinated donor touchpoints across channels.

• Ensure email, text, social media, paid advertising, crowdfunding, and direct mail efforts work together as a comprehensive and cohesive donor experience.

• Collaborate with the Associate Director of Campaigns and Communications to align messaging, creative direction, timing, and campaign objectives across all fundraising initiatives.

• Partner with colleges, departments, and campus units to develop digital fundraising communications that support campus partner fundraising priorities while maintaining overall strategy alignment.

• Monitor industry trends and emerging best practices in digital fundraising and recommend innovations that improve campaign performance and donor engagement.

• Ensure consistent brand voice, messaging, and campaign alignment across all digital fundraising communications.

• Email Marketing Leadership

• Lead strategy, planning, and optimization for all annual giving email campaigns.

• Develop audience segmentation, personalization, and donor journey strategies to improve donor acquisition, retention, and upgrade performance.

• Build annual and campaign-specific email calendars that strategically sequence communications across fundraising priorities.

• Ensure communication schedules are coordinated across central and campus-level fundraising programs to prevent donor fatigue and message saturation.

• Supervise and provide direction to the Email Marketing Manager responsible for email production, deployment, and execution.

• Serve as the department’s subject matter expert for email marketing platforms, deliverability, audience management, testing, and performance optimization.

• Oversee email performance measurement, provide actionable recommendations, and implement improvements based on campaign results.

• Text Messaging & Emerging Channels

• Lead strategy and oversight for fundraising-related text messaging initiatives.

• Manage the university’s texting platform for central Annual Giving and participating campus partners.

• Establish best practices for text-based fundraising appeals, stewardship communications, and donor engagement programs.

• Ensure compliance with applicable texting regulations, policies, and platform requirements.

• Evaluate emerging digital communication channels and recommend new opportunities for donor engagement.

• Paid Media Strategy & Digital Fundraising

• Develop and manage paid media strategies supporting fundraising campaigns across digital platforms.

• Oversee campaign planning, audience targeting, budget management, performance tracking, and optimization for Meta, Google, and other digital advertising channels.

• Manage Meta Ads implementation, including pixel deployment, conversion tracking, audience development, and campaign performance analysis.

• Partner with internal and external stakeholders to develop advertising creative and messaging aligned with campaign goals.

• Monitor advertising performance and recommend optimization strategies to improve return on investment and donor conversion rates.

• Analytics, Reporting & Optimization

• Establish campaign performance measurement frameworks and key performance indicators across digital fundraising channels.

• Track and report fundraising revenue, donor acquisition, engagement, and conversion metrics generated through email, text, paid media, social media, and web campaigns.

• Analyze donor behavior, engagement trends, and channel performance to identify areas for improvement.

• Conduct research and root-cause analysis when campaign performance does not meet expectations.

• Lead A/B and multivariate testing initiatives across email, landing pages, advertising, and digital fundraising content to support continuous improvement.

• Set up, maintain, and monitor Google Analytics tracking across fundraising campaign channels.

• Ensure campaigns are properly configured with tracking parameters, conversion goals, audience reporting, and attribution models.

• Partner with the Associate Director of Online Giving to develop and execute SEO strategies for fundraising-related web properties.

• Conduct keyword research, content optimization, and technical SEO improvements to increase visibility of giving-related content and donation opportunities.

• Monitor website performance and user behavior to support improved campaigns and conversion rates.

• Leadership & Supervision

• Supervise, coach, and evaluate the Email Marketing Manager.

• Establish goals, priorities, and professional development plans for direct reports.

• Foster a culture of innovation, accountability, collaboration, and data-informed decision making.

• Serve as a strategic advisor and resource for digital fundraising best practices across the Advancement organization.

• Provide guidance and training to campus partners on digital fundraising tools, strategies, and campaign execution.

• Minimum Qualifications

• EQUIVALENCY STATEMENT : 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor’s degree = 4 years of directly related work experience).

• Senior Manager, Advancement Management: Requires a bachelor’s (or equivalency) + 8 years or a master’s (or equivalency) + 6 years of directly related work experience.

• Preferences

• Type Benefited Staff

• Special Instructions Summary

• Additional Information

• The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at or University Human Resource