Senior Manager, Media Strategy

About the Role Senior Manager, Media Strategy is responsible for defining and leading Dr. Martens’ global media strategy to drive brand growth, consumer acquisition and engagement across priority markets. You’ll operate across paid, owned and earned media, translating brand and campaign strategy into media frameworks that maximise reach, relevance and ROI, connecting storytelling with performance through an insight-led approach. Reporting into the Head of Integrated Consumer and Channel Marketing as part of the Global Integrated Consumer and Channel Marketing team. What You'll Do

• Define and lead the global media strategy, developing integrated channel plans across digital, social, search and offline media to support brand growth, consumer engagement and commercial objectives.
• Partner with Campaign, Commercial and regional teams to align media plans with key launches and trading moments, while providing clear frameworks and guidance to enable effective local market activation.
• Lead media agency relationships, oversee media investment and budget allocation, establish governance processes, and continuously optimise performance through data, insights and ROI measurement.
• Collaborate closely with Brand, Digital, E-commerce, CRM and Commercial teams to deliver integrated marketing outcomes, champion audience-led planning, and drive innovation, testing and continuous improvement across media strategies. What We're Looking For
• Media Strategy Leadership: Extensive experience developing and leading global or multi-market media strategies, with a deep understanding of paid media channels, planning approaches and audience-led marketing.
• Commercial & Analytical Expertise: Strong ability to apply data-driven insights to optimize media investment and measure ROI.
• Cross-Functional Leadership & Collaboration: Experience partnering with Brand, Digital, E-commerce, CRM and Commercial teams to deliver integrated marketing outcomes, champion audience-led planning, and drive innovation and continuous improvement. Compensation & Benefits Competitive salary and benefits package.