Senior Manager, Media Operations

The Senior Manager, Media Operations is responsible for the operational, financial, and technical foundation of AutoNation’s media ecosystem. This role leads media governance, budget management, campaign measurement, inventory feed operations, and OEM compliance to ensure media investments are accurately executed, tracked, and optimized. Partnering closely with Marketing, Analytics, Finance, IT, and agency teams, this leader drives operational excellence, data integrity, and performance accountability across all media channels while helping maximize the effectiveness of AutoNation's marketing investments.

At AutoNation, media performance starts with operational excellence. We're seeking a Senior Manager, Media Operations to oversee the financial governance, media technology, campaign measurement, VIN feed management, and OEM compliance that power our national marketing ecosystem.

This role partners closely with Media Strategy, Marketing Analytics, Finance, IT, and agency partners to ensure media investments are accurately tracked, optimized, compliant, and delivering measurable business results.

What You'll Do

• Media Operations & Governance

• Lead media operations processes, standards, and governance across digital and traditional channels.

• Oversee campaign tracking, tagging, taxonomy, and attribution accuracy.

• Ensure data integrity and operational consistency across media programs.

• Serve as the operational bridge between Marketing, Analytics, Finance, IT, and agency teams.

• Budget & Financial Management

• Manage enterprise media budgets across multiple lines of business and markets.

• Lead forecasting, invoicing, reconciliation, and budget tracking.

• Monitor pacing and spending to identify risks and opportunities.

• Deliver budget and performance updates to leadership.

• Ad Operations & Media Technology

• Oversee media tracking implementation, QA, and attribution frameworks.

• Partner with internal teams and agencies to maintain accurate campaign measurement.

• Support marketing technology initiatives and operational enhancements.

• VIN Feed & Inventory Management

• Govern vehicle inventory feeds across media platforms.

• Ensure feed accuracy, inventory distribution, and OEM compliance.

• Identify and resolve issues that impact campaign performance.

• Process Improvement & Reporting

• Build scalable processes, SOPs, and governance documentation.

• Identify automation opportunities and workflow improvements.

• Translate operational, financial, and media data into actionable business insights.

• Leadership & Collaboration

• Serve as a subject matter expert in media operations and marketing technology.

• Mentor team members and drive operational best practices.

• Build strong partnerships across Marketing, Finance, Analytics, IT, and agency teams.

Qualifications

• Required

• Bachelor's degree in Marketing, Business, Finance, Accounting, or related field.

• 10+ years of experience in Media Operations, Marketing Operations, Advertising Operations, Marketing Finance, or Digital Marketing.

• Experience managing large-scale marketing budgets and cross-functional initiatives.

• Strong understanding of media planning, buying, attribution, analytics, and campaign measurement.

• Hands-on experience with media tracking, tagging, and marketing technology platforms.

• Advanced Excel skills and experience with reporting tools such as Power BI or Tableau.

• Exceptional communication, project management, and stakeholder management skills.

• Preferred

• Automotive, retail, e-commerce, or multi-location business experience.

• Experience working with media agencies and enterprise finance teams.

• Knowledge of OEM co-op programs, inventory feeds, and marketing technology ecosystems.

Exciting Benefits and Perks Await You:

• Competitive compensation and 401k matching

• Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.

• Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear

• Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers

• Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide

• AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.

• AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.