Senior Manager, Influencer & Affiliate Marketing - HCo

Job title: Senior Manager, Influencer & Affiliate Marketing - HCo

About the Role

Hollister is seeking a Senior Manager on the brand marketing team who will be responsible for overseeing strategy and execution of all things related to Hollister influencer/creator & affiliate marketing work. Connecting the Hollister brand with our customer in an authentic and brand-right way has been a key to the brand’s success. In fact, Hollister believes our clothes are made for being unapologetically you, so leveraging the human side of authentic connection in our creator marketing is a critical component of the brand’s path forward. This Senior Manager role is responsible for incubating, developing and engaging an ecosystem of humans to serve as storytellers to communicate about Hollister’s key campaigns, brand moments, products, cause and purpose initiatives, and more. Successful candidates in this role will inspire conversations about Hollister in social feeds, highlighting the re-imagined brand, products and spirit of Hollister. Let’s get people talking. This job is located at our Global Home Office in Columbus, Ohio.

What You'll Do

• Assist in the seasonal brand planning process as a subject matter expert in creator marketing, inclusive of influencer, affiliate and advocacy.
• Responsible for overseeing influencer & creator campaigns from strategy development to execution and performance analysis, some managed internally and some supported with external agencies.
• Responsible for strategic management of the brand’s creator advocacy program and future growth.
• Oversee creator & content affiliate programs for Hollister understanding how to leverage affiliate ecosystems to drive business results.
• Represent brand on photoshoots and at events where applicable.
• Monitor and analyze market trends and competitor activities to identify opportunities for continued growth and evolution of brand advocacy strategies and tactics.
• Understand how to navigate and identify whitespace at the intersection of brand culture and creators to build distinct and innovative marketing strategies.
• Heavily coordinate with social channels to ensure alignment for engagement and posting strategies.
• Collaborate cross-functionally with other marketing partners, merchandising, design, etc. to ensure cohesive brand messaging as well as to ensure creator marketing deliverables and assets are integrated into other brand channels and properties.
• Work closely with media team to ensure maximized efforts around talent and usage are being worked through paid channels.
• Regularly communicate on the impact of all efforts related to influencers and creator advocacy programs.
• Manage a team of 4 associates with a high-level of oversight, drive, and transparency.
• Responsible for tracking and managing budgets.
• Compile data for seasonal hindsight presentations.

What We're Looking For

• Experience leading influencer/creator and affiliate marketing programs, with ability to strategize and measure performance.
• Strong leadership skills and experience managing a team.
• Budget management experience and ability to work with external partners/agencies.
• Ability to collaborate across functions (marketing, merchandising, design, media) to ensure cohesive brand messaging.
• Excellent communication and reporting skills with ability to articulate impact.
• Passion for brand culture and creators, with ability to identify whitespace and drive innovative marketing strategies.
• Familiarity with social channels and paid media integration.