Senior Manager Human Resources LAM

Adidas

Location: Alphaville/SP

Purpose/Key Responsibilities:

This role will function as a Strategic HR Business Partner, collaborating closely with Department Heads to plan human resources initiatives aligning with business goals, providing “one-stop-shop” HR partnership support to Product Development & Sourcing and other assigned functions in LAM region, and ensure that business partners and employees receive the expected value from HR department. Cultivate and maintain a culture of trust and engagement between management and employees within the organization.

Essential Duties & Responsibilities:

Strategic HR Business Partnering

• Partner with business leaders to implement HR strategies that align with organizational mid- to long-term goals.
• Provide guidance and consultation on workforce planning, talent acquisition, succession planning and team effectiveness
• Use data-driven insights to identify HR trends, diagnose problems, and recommend solutions.
• Lead change management initiatives design and delivery, support leaders in driving culture transformation and employee engagement.

HR Processes Management

• Ensure alignment with business needs and HR best practices.
• Oversee the delivery of core HR services including employee relations, compliance, performance management, rewards and employee lifecycle processes.
• Ensure HR policies and procedures are compliant with local regulations and aligned with global standards. Engage with Labor Bureau & Tax Bureau where necessary.

Talent Management & Development

• Drive performance management processes, including goal setting, coaching, and development planning.
• Maintains a high level of communication with Management and contributes to the decision-making process of structuring and developing the team for the organization.
• Champion diversity, equity, and inclusion (DEI) initiatives across the organization.

Compensation & Benefits

• Partner with Rewards teams to provide market-aligned, equitable packages that attract and retain top talent.
• Analyze compensation trends and make recommendations to maintain competitive positioning.
• Consolidate bonus and pay review calculations

Employee Engagement & Culture

• Lead initiatives to strengthen employee engagement, workplace satisfaction, and employer brand.
• Develop communication and feedback mechanisms that promote transparency and trust across all levels.
• Manage, resolve and coach managers/ employees on employee relation issues and build a culture of trust between management and employees

Support any HR related topics and projects where necessary and as assigned by line manager.

Key Relationships:

• Business Partners
• HR counterparts in Global and Markets
• Rewards and Talent teams
• GBS
• Finance controllers
• Labor Bureau/Tax Bureau

Knowledge Skills and Abilities:

• Mature, proactive and well-organized, a self-starter with enthusiasm and initiative
• Strong interpersonal and influencing skills
• Solution-oriented with strong problem-solving skills
• A great team player with sound supervisory and management skills
• Great presentation and facilitation skills to all employees including management
• MS-Office skills, SAP / Success Factors experience is a plus
• Be open-minded in leveraging AI tools

Requisite Education/Experience:

• Bachelor degree focusing on Human Resources, Business Administration or related field
• At least 5 years proven experience in human resources management with multi-national company
• Well versed with local labor ordinance
• Good communication in English

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:

Senior Manager Human Resources LAM

TEAM:

People & Culture

Location

Sao Paulo

State:

Sao

Country/Region:

BR

Contract Type:

Full time

Number:

549588

Date:

Oct 1, 2026