Senior Manager, Go-to-Market Marketing - Energy

Senior Manager, Go-to-Market Marketing – Energy

As the Senior Manager, Go-to-Market Marketing – Energy, you will define and lead the marketing strategy that supports the growth of EPAM’s Energy business across our subsectors.

Serving as the strategic marketing partner to the Energy business and sales leadership, you will translate market dynamics, client priorities and EPAM capabilities into a differentiated, client-centric go-to-market strategy that builds market relevance, creates demand and accelerates pipeline and revenue growth.

You will work collaboratively across Industry, Sales, Marketing, Presales, Industry Solutions, Alliances, Content, Research, Campaigns, Demand Generation, Field Marketing and Operations to connect what Energy clients need, where EPAM can differentiate and how we take those capabilities to market.

Req#: 1060103964

Responsibilities

• Define the Energy GTM marketing strategy: Establish the long-term market vision, priority audiences, growth opportunities, value propositions and marketing priorities across EPAM Energy businesses
• Translate market and client insight into action: Maintain a deep understanding of Energy market dynamics, buyer priorities, competitive activity, technology trends and emerging opportunities to inform EPAM's positioning and GTM investments
• Develop differentiated industry positioning and messaging: Connect EPAM's technology, engineering, consulting and transformation capabilities to the business challenges and opportunities facing executive buyers across all industry segments
• Partner with Energy business and sales leadership on annual and ongoing business planning: Align marketing priorities, objectives, investments and scorecards with business growth goals and strategic account priorities
• Drive pipeline and sales acceleration: Identify priority market opportunities and orchestrate marketing programs designed to create demand, support strategic accounts, enable large-deal pursuits and expand relationships with existing clients
• Shape and activate the Energy portfolio: Work with industry and capability leaders to identify the offerings, solutions and propositions with the greatest market potential and develop the GTM strategy required to take them to market
• Orchestrate integrated GTM programs: Collaborate across thought leadership, content, campaigns, ABM, digital, field marketing, events, analyst relations, executive engagement and sales enablement
• Build and activate ecosystem opportunities. Work closely with partner marketing to identify opportunities for joint positioning, thought leadership, campaigns and market activation
• Develop industry thought leadership and market POVs: Establish EPAM's perspective on the forces reshaping Energy and create opportunities for executive-level client conversations
• Create industry sales enablement and playbooks: Equip client teams with relevant market insight, buyer perspectives, messaging, proof points, client stories and propositions
• Represent EPAM externally with clients, analysts, alliance partners and at priority Energy industry events, strengthening EPAM's market presence and creating opportunities for business development
• Establish a data-driven approach to GTM performance: Use market intelligence, engagement, pipeline and revenue data to assess performance, optimize investment and continuously refine the Energy GTM strategy
• Serve as the connective tissue across the organization: Bring together Industry, Sales, Solutions, Marketing and Alliances around a common Energy growth agenda

Requirements

• 10+ years of experience in B2B go-to-market marketing, industry marketing, product/solutions marketing or market development, ideally within technology services, consulting, systems integration or another complex B2B environment
• Significant experience within the Energy sector, with strong knowledge including business models, market dynamics, technology priorities and transformation agendas
• Demonstrated ability to translate business strategy and market opportunity into actionable go-to-market marketing strategy
• Strong understanding of Energy buyer personas and the priorities of C-suite and senior business and technology decision-makers
• Proven experience developing differentiated positioning, value propositions, messaging and industry narratives for complex technology and transformation services
• Demonstrated success creating marketing strategies and programs that contribute to pipeline creation, account growth and revenue influence
• Experience orchestrating integrated programs across multiple marketing disciplines, including content, thought leadership, demand generation, ABM, field marketing, events, digital and partner marketing
• Strong executive presence and the ability to serve as a trusted marketing advisor to senior business, sales and client leaders
• Experience working across complex, globally distributed and highly matrixed organizations and influencing teams without direct authority
• Strong understanding of technology ecosystems, including hyperscalers, ISVs and strategic alliance partners
• A strategic, outside-in mindset combined with the ability to translate strategy into execution
• Exceptional communication, storytelling, collaboration and program management skills
• This Remote Position Cannot be Performed in New York City.
• EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our clients, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.
• Engineer the Future with a Career at EPAM
• Applications will be accepted on a rolling basis.
• EPAM will not provide new H-1B visa sponsorship for this position. Candidates with existing transferable H-1B status may be considered.
• It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
• Why Choose Us
• 2023Most Loved Workplace2024Best Place to Work 20242024Sitecore’s Partner

Experience

• Awards

• Affirmative Action Obligations as a U.S. Government Federal Contractor

• As a U.S. federal government contractor, EPAM is committed to meet its affirmative action obligations to make good faith efforts to expand the recruiting pool of individuals with disabilities and protected veterans through outreach, targeted recruitment, training opportunities and other activities. We affirm this commitment annually in EPAM’s Affirmative Action Plans. The full text of our Affirmative Action Plan for Persons with a Disability and Protected Veterans is available for inspection in the People Operations Department during normal business hours. Email the People Operations Department to schedule an appointment.

• Equal Employment Opportunity

• EPAM Systems, Inc. is an equal opportunity employer. We are committed to recruiting, hiring, developing and promoting employees without discrimination. As a global employer, this commitment includes complying with all laws in the countries in which we operate. Equal opportunity and inclusion are essential to motivate, empower and recognize the best in everyone.

• Accessibility for Applicants with Disabilities

• EPAM is committed to working with and provi