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Senior Manager, Global Brand Activation, Activation Strategy & Digital, Prestige Care

Wella International Operations Switzerland Sàrl
hybrid
New York, NY, US

About this role

About the Role

The Senior Manager, Global Brand Activation, Activation Strategy & Digital, Prestige Care is a high-impact global role within Prestige Care, responsible for leading the development and delivery of the global activation and content strategy for Sebastian Professional - a culturally iconic, stylist-led brand rooted in artistry, individuality, and creative expression. The Senior Manager plays a critical leadership role in translating global brand strategy into scalable, high-performing activation frameworks, ensuring they are effectively implemented across markets to resonate with professional hairstylists and consumers worldwide. This role requires a strong understanding of the professional hair ecosystem, emerging cultural trends, and the evolving expectations of modern creators and clients.

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